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Crafting the perfect Ramadan email to welcome guests this season
Can you guess the one month where two billion people, annually, are eagerly looking forward to? Yes, it’s the holy month of Ramadan. Starting on the evening of Friday, February 28th and ending on March 29th, Ramadan is a time of reflection, fasting, and celebration for Muslims worldwide. While travel spending may decrease during this period, other areas, like dining out and social gatherings, are expected to see an increase. As a hotelier, you can [...]
2024 Hospitality Benchmark Report takeaways for APAC hoteliers
The Asia-Pacific (APAC) region boasts a rich tapestry of cultures, cuisines, and landscapes — from bustling metropolises to serene retreats —and the hospitality sector faces unique challenges and opportunities.Each year, Revinate shares industry insights and metrics in our Hospitality Benchmark Report based on data analysis from over 12,000 hoteliers. This year, we examined 1.8 billion emails and more than 37 million guest reviews from 2023. Zooming in on the APAC region, here are some of [...]
Revinate brings Bryson Koehler back to hospitality as its new CEO
Press release Revinate brings Bryson Koehler back to hospitality as its new CEO Former CEO, Marc Heyneker, will now lead Revinate as Chairman of the Board PALO ALTO, US | MARCH 12, 2024 Revinate, a global leader in hospitality technology, announces its new CEO, Bryson Koehler — further strengthening its senior leadership team. Marc Heyneker, Revinate’s co-founder and former CEO, becomes Chairman of the Board. Koehler’s [...]
2024 Hospitality Benchmark Report takeaways for EMEA Hoteliers
Revinate's 2024 Hospitality Benchmark Report has just been released, with a format that is even more engaging. This year's report offers an in-depth analysis of over 1.8 billion emails and more than 37 million guest reviews from 2023.With the data thoroughly reviewed, we're excited to share actionable insights aimed at enhancing your direct revenue and elevating guest experiences.Our 2024 Hospitality Benchmark Report serves as a valuable tool to assess your hotel's marketing strategies and reputation [...]
Boost conversions and revenue with hotel guest segmentation
Imagine a mountain resort that needs to boost business during its lower occupancy shoulder season. The marketing team decides to create two targeted email campaigns by segmenting potential guests based on market categories and characteristics. They send one personalized promotion to transient couples, enticing them with an exclusive weekend getaway package. The marketing team also sends another promotion, providing adventure-seeking travelers with information on exciting outdoor activities. The result? By using this form of hotel [...]
The hotelier’s guide to identity resolution
A potential guest planning a trip explores your hotel’s mobile site for available rooms. She clicks on a special offer to download your hotel app for an exclusive direct-booking deal but then gets sidetracked with other plans. Later, she visits your website on her laptop to finalize her booking. The next day, she uses the mobile app to complete her reservation. Fast forward several months, and she stumbles across one of your Instagram ads showcasing [...]