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Featured articles
How a hospitality CDP empowers smarter, faster decisions
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Which guests should you target? How will you attract them? What package should you offer them to get them to book? As a hotelier, you make hundreds of daily decisions, big and small. And that can leave you feeling completely drained by the end of each day. Some days it’s like a never-ending game of whack-a-mole, isn’t [...]
From order takers to revenue makers: Empower your hotel reservations team
What if instead of just handling incoming calls, your reservations team became an integral part of your sales operation? What if they didn’t simply take orders but could anticipate needs, drive direct bookings, and cultivate guest loyalty? With the World Travel & Tourism Council (WTTC) predicting a record-breaking 2024 for travel and tourism, and domestic travel poised to dominate 70% of spending by 2030, establishing a sales-minded reservations team could be the key to growing [...]
2025 hotel budget season: 4 technologies you should consider
It’s that time of year again — budget season. This time last year, you researched and lined up the next best implementation to maximize your revenue opportunities. Did you knock it out of the park? Or are you back to the drawing board? Your stakeholders are expecting your next great idea. Do you have it? The hospitality technology industry has been booming and is only expected to continue. Future Market Insights, Inc. stated that “As [...]
How to activate different data sources for hotel revenue
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Communication is the key to a strong relationship. This holds true for you and your guests, too. Consider this: 7 out of 10 guests prefer personalized communication, offers, and experiences. Guests also say that communication with a property makes them feel valued and cared for, and it influences whether they’ll leave a positive review. [...]
How CDPs encourage direct bookings to boost a hotel’s NOI
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. How much are you paying in OTA commissions? We took a quick poll of the audience at NAVIGATE Miami, Revinate’s annual conference and the answers ranged from 10% to over 25%. Yikes. So it’s probably not surprising that OTA commissions take one of the biggest bites out of hotel profit margins. In fact, OTA commissions have been [...]
How to employ automation and personalization with a CDP across the guest journey
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. Hospitality marketing is a world in itself. You’re constantly running a mile a minute. The rush of creativity, the quick execution pace, and the flood of satisfaction when bookings flow in is enticing. But in the midst of all that energy and excitement, chances are you rarely have a moment to pause and reflect on the journey. [...]