Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Why Hotels and Casinos are Doubling Down on Centralized Guest Services
Delivering exceptional guest services is a top priority for all of us in the hospitality industry. How can we utilize centralized guest services to get us there? Meet Sam and Mike. Two driven focused, and ambitious young professionals working in hospitality. There are no tangible differences between the two. Sam is responsible for delivering unforgettable guest experiences. His daily tasks ladder up to one job: keep guests happy. Every day, Sam fields guest inquiries by [...]
APAC Hoteliers: How Good is Your Hotel Marketing Score?
Compare your game against other APAC hotels in Revinate’s 2021 Hotel Marketing Benchmark Report In 2021, over 10,000 Revinate hoteliers sent 635 million emails. We reviewed these emails (like we do every year) to bring you actionable insights into hotel marketing activities. With our Hotel Marketing Benchmark Report 2021, you will be able to compare your hotel marketing game with other hoteliers like you. APAC is a region like no other. This year in recognition [...]
Search Less and Respond More: Introducing Direct Reply to Booking.com
When it comes to reviews, real reviews from real guests matter. And real guest authenticity is exactly Booking.com's specialty. It’s a methodology to search less and respond more. Unlike Google or TripAdvisor, Booking.com draws its nearly 161 million reviews from verified guests. That means they check for inappropriate content and verify the authenticity of all guest reviews before posting them to their site. With over 29 million listings worldwide and over 1.5 million rooms reserved [...]
What you should look for in a text messaging solution
Everyone’s talking about hotel technology and the hotels of tomorrow. We hear about smart rooms, the Internet of Things (IoT), ambient intelligence, voice search, personalization, and artificial intelligence (AI). These may seem futuristic, but many of them are already a reality. Take the AI-powered hotel text messaging solution, or digital concierge, for example. Like its human counterpart, the digital concierge exists to provide exceptional guest service, a key hospitality objective. Unlike its human counterpart; however, the [...]
Bridging the Gap: Across Your Property, Your Organization, & Your Tech Stack
In Case You Missed NAVIGATE 2022… You can catch the session, “Bridging the Gap: Across Your Property, Your Organization, & Your Technology”, here! We recently met up in South Carolina for our annual users' conference, NAVIGATE 2022. During this two-day educational and interactive time, we featured a panel that discussed, among other things, utilizing your tech stack across all aspects of your organization. Our panelists, Lee Rekas, VP Sales & Marketing at FOB Asset Management, [...]
The Importance of Real-Time Messaging at Hotels
Real-time messaging isn’t just a buzzword or something that only applies to Gen Z travelers. It’s quickly becoming a critical piece of any hotel’s guest engagement strategy. In the minds of guests, the ability to digitally communicate with hotel staff without a delay has gone from a nice-to-have to an absolutely-must-have. For years, the news, media, and conversations have been available to be consumed instantly, right in the palm of your hand. Why should interacting [...]