Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
International Travel Likely Won’t Rebound Until 2021. What Should Hoteliers Do?
With international travel on hold, hoteliers need to focus on domestic guests. Here are some strategies for winning local guests. In our largest ever global study about travel trends during Covid-19, we discovered that 70.1% of travelers expect to travel domestically when they take their first trip. 49.1% of travelers expect to travel first within their country and 21.0% expect to travel within their home state or province. I don’t think anyone is surprised by [...]
Encourage Travel This Summer By Leveraging Social Proof
Social proof is defined as a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. It explains why advertising agencies hire athletes and celebrities to pitch products and why we read travel reviews before booking hotels and why we love product recommendations on social media. Social proof gets us over the ‘hump’ of trying something new. It gives us confidence in our decisions. So, as [...]
Why Covid-19 isn’t stopping travelers
In our recent global survey to more than 10,000 people across 10 countries, we learned that 72.7 percent of recent travelers still plan to travel within the next year. That’s great news for hoteliers who have suffered great losses as a result of the pandemic and are ready to begin the recovery phase. The stories behind the data are interesting to delve into, especially since all signs point to it being safer and easier to [...]
The effects of Covid-19 across the travel ecosystem
As Covid-19 began to spread in China, the travel industry braced for impact. Despite the fact that borders and hotels at the epicenter (and throughout China) closed for business, I still don’t think that the rest of the world was ready for what was coming. Today, however, we can see how the pandemic wreaked havoc with travelers, hotels and the ecosystem in general. In our global study of Covid traveler trends, our largest ever, with [...]
Taking a fresh look at surveys amid coronavirus
For hoteliers that want to drive loyalty, there is nothing more valuable than understanding how guests experience their stays with you. Guest feedback provides both the qualitative and quantitative data that you need to ensure your amenities and service levels are in line with expectations and that your guests are happy. When guests begin feeling safe enough to travel again, we know that their expectations and what they will be looking at will be different [...]
Ready. Set. Actionable Guest Data.
Bookings are at stake. Today, messy or inaccessible data is the number one thing standing between you and the revenue you hope to generate from your guests. A strong direct marketing plan requires a robust and clean guest database. For most hoteliers, organizing your guest database (especially across multiple properties and PMSes) is like flossing your teeth. You know it’s the right thing to do and has long term benefits, and yet you rarely (if [...]