Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Building Guest Confidence: Making Hospitality Safe
This week, eCornell had a webinar about a topic that many hoteliers are thinking about as they begin to reopen: building guest confidence during Covid-19. To understand both the current state and what the industry must do as a whole to get back on track, eCornell put together an expert panel that included David Sherwin, Professor, Cornell School of Hotel Administration; Dr. Robert Corona, CEO, SUNY Upstate Medical University Hospital; Stacy Fischer-Rosenthal, President, Fischer Travel [...]
Hilton Launches New Program to Drive Events Business
This week, Hilton announced its new program Event Ready™ with CleanStay. The program aims to entice planners to book meetings and events by promising a higher standard of safety and flexibility. While Covid-19 continues to surge in the US and around the world, this program is a great example of a marketing-driven program that just might be the answer to getting small groups to meet in person again. Let’s break down what the program offers [...]
Five Changes to Travel to Keep in Mind as you Reopen Your Hotel
Every time we hear that a hotel is reopening, we breathe a small sign of relief. These last few months have been filled with uncertainty, financial hardship, stress and a longing for normalcy. Hotels reopening and people returning to travel signals that life is slowly starting to return to normal. As you begin to bring back your furloughed employees and unlock your doors for business, you will quickly notice that things are not what they [...]
Five actions that hoteliers can take to set themselves up for reopening success
When we began hearing about the emergence of Covid-19 in Wuhan, no one imagined that some hotels would still be closed in July. But, here we are. Many city hotels, in particular, remain shuttered while guests avoid crowded areas and opt for more open spaces. Sadly, a new report from The Wall Street Journal suggests 20 percent of New York's total hotel supply (about 250,000 rooms) could close permanently. But there are glimmers of hope [...]
Why hotels are finding their advantage over Airbnb in today’s Covid-world
Ever since Airbnb launched its peer-to-peer accommodation platform, hotels have been watching their market share shrink. In March 2019, Vox reported that Airbnb owns about 20 percent of the entire US consumer lodging market and American consumers spent more on Airbnb than on Hilton in 2018. The travel company has over 150 million users worldwide and, as of March 2020, it was worth $38B. But Covid-19 is likely to give hoteliers a leg-up in the [...]
Three ways Covid-19 will change how travel is booked
Covid-19 has changed many aspects of our lives, from the way we shop to the way we work. It has changed social norms and the way we interact with others. But, perhaps the biggest effects will be felt by travelers who venture out of their homes for a change of scenery after shelter-in-place measures are lifted. Despite health concerns and warnings from the WHO and CDC, many people are willing to risk Covid-19 to start [...]