Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Hotel CRM: why you should choose your CRM before switching your PMS
Switching your PMS without locking in your CRM first? That’s like moving hotels and leaving the guest book behind. Guest data is your livelihood — years of stay history, guest preferences, loyalty insights, and marketing audiences. When hotels pour months into PMS evaluations and treat the CRM as an afterthought, that data ends up fragmented, truncated, or lost entirely in migration limbo. A hospitality CRM acts as your guest data command center. It protects guest [...]
3 biggest guest data challenges, according to hoteliers
At Revinate, we’re focused on solving the data problem for hoteliers. And, according to the latest study by h2c, a hotel distribution strategy and content marketing service, making guest data useable is the number one CRM challenge that hoteliers across the world are facing. The report, entitled h2c Global CRM & Guest Data Management Study, will be released in early October, but we’ve got a sneak peek right here on our blog. Here are a [...]
The Fate of Hotel Resort Fees
Today, hotel pricing is far from transparent. Whether a guest books online, with an agent, or over the phone with a hotel representative, it’s common for them to be surprised by hidden taxes, resort fees, amenity fees or destination fees that weren’t reflected in the originally stated price. It’s frustrated guests for years and now the government is looking into the practice. The case against resort fees In 2016, the attorneys general from all 50 [...]
4 ways to boost guest experience and ROI
Looking for ways to make your guests’ experience better? Preferably in a way that wasn’t time-consuming or cost-prohibitive? It can be hard to stand out among the crowd, but here are a few easy ways to boost guest experience at scale. 1. Send a pre-arrival email to gather guest preferences Get to know your guests before they even step into your front door. By sending pre-arrival emails, you can help guests to personalize their own [...]
Revinate’s CEO explains how he came up with the name ‘Revinate’
I often get asked about the origin of the name Revinate. Like most things, there's a backstory there, and as Revinate looks at ten years in business, the meaning behind our name is more relevant than ever. It was July 2009, the first days of our new company, and we needed to come up with a name that represented what we ultimately aimed to do - build modern and easy-to-use software that solved some of [...]
5 Tips for a Better Guest Experience: Post Stay
Editor's note: This is part of a three-part series in partnership with Zingle. If you'd like to know more about creating a better guest experience, check out our upcoming webinar, Turn Your Data Into an Amazing Guest Experience. The guest journey doesn’t have to end when the guest leaves your property and returns home. There are many ways to continue engaging with past guests to drive loyalty and ensure your hotel is top of mind [...]