Revinate

Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Featured articles

5 Tips for a Better Guest Experience: Post Stay

Editor's note: This is part of a three-part series in partnership with Zingle. If you'd like to know more about creating a better guest experience, check out our upcoming webinar, Turn Your Data Into an Amazing Guest Experience. The guest journey doesn’t have to end when the guest leaves your property and returns home. There are many ways to continue engaging with past guests to drive loyalty and ensure your hotel is top of mind [...]

5 Tips for a Better Guest Experience: Mid Stay

Editor’s note: This is part of a three-part series in partnership with Zingle and was written by guest blogger Tony Flores, Director of Growth Marketing at Zingle. If you’d like to know more about creating a better guest experience, check out our upcoming webinar, Turn Your Data Into an Amazing Guest Experience.  From the moment your guests’ walk through the door, they are considering their own experience: “How was I greeted?” “That took too long.” [...]

What Hotels Need to Know about the California Consumer Privacy Act

Data privacy laws can be daunting for hoteliers. They can be hard to understand even if you have a background in data. Last year, we broke down GDPR for hoteliers. Today, we’re tackling a similar piece of legislation, the California Consumer Privacy Act for hotels. It’s important for hoteliers to understand that these laws are a good thing. The implementation of data privacy laws ensures guest confidence. They’re also a great time to reflect on [...]