Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
3 steps to overcoming your hotel data management problems
With high hopes, your hotel marketing team sends out a targeted email campaign to promote a special golf package for a specific guest segment. But there’s a problem. A significant number of emails bounce back because they’re invalid. Or they get tossed into spam due to misspelled names in the subject line or because the individual received multiple copies of the same promotion. It’s the result of ineffective hotel data management. When your guest database [...]
6 hotel guest communication tips from Revinate’s 2023 benchmark report
When you peruse social media or any other type of online community, you likely see profile after profile mentioning a love for travel. There’s just something about getting out into the world that we can’t get enough of. Despite a few lackluster years, travel finally came roaring back in 2022. And according to Economist Intelligence, global tourism is expected to increase by 30% in 2023. With guests eager to venture out again, it’s a great [...]
Top tips for your hotel welcome letter
Hoteliers sometimes think that all guest communication aside from face-to-face conversation stops the moment guests arrive on property. This shouldn't be the case. It’s actually incredibly important to maintain communication with your guests during their stays to ensure that they have everything they need. It's also an opportunity for you to send upsell offers. One of the best ways to maintain this connection is through your hotel welcome letter. Luckily we have some tips for [...]
Revinate once again places first in highly competitive industry awards
Press release Revinate once again places first in highly competitive industry awards Your Content Goes Here Revinate Marketing secures first place for Best Email Marketing & CRM in the HotelTechAwards for the 5th year in a row. SAN FRANCISCO, CA, USA (1/10/2023) Today, Revinate, a hospitality technology leader that’s trusted by more than 12,000 hotels around the world, announced its recent industry awards from [...]
How to create a successful hotel newsletter
Many hoteliers underestimate the power of the hotel newsletter. They mistakenly believe it will be a waste of time, effort, and marketing budget. However, those hoteliers couldn’t be more wrong. A hotel newsletter — when sent on a consistent basis — provides a proactive way to build relationships with current and potential customers. It helps you connect with them during those crucial dreaming and planning stages of travel. Done well, it can become one of [...]
Data platform 101: How a hotel data platform helps your business
Help your business thrive with the right data platform. Big Data. First-party data. Third-party data. Data analytics. In today’s increasingly digital world, organizations rely more and more on data and technology solutions to get business done. Hotels are no exception, with the amount of data gleaned from multiple hotel systems increasing every day. But as wonderful as it is to have all this great data, it does you no good if you can’t transform it [...]