Revinate

Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Featured articles

Revinate wins Best Company Outlook 2023 award by Comparably

Revination Employees first – Revinate wins two awards by Comparably We are thrilled to announce that Revinate is a winner of Comparably’s Best Company Outlook 2023 award. We were chosen as one of the top 50 small/medium sized companies from over 15 million ratings across 70,000 companies. Comparably provides current and prospective employees with authentic and accurate information on the culture and values of other companies. And [...]

By |April 4, 2023|Categories: Revination|Tags: |

3 steps to overcoming your hotel data management problems

With high hopes, your hotel marketing team sends out a targeted email campaign to promote a special golf package for a specific guest segment. But there’s a problem. A significant number of emails bounce back because they’re invalid. Or they get tossed into spam due to misspelled names in the subject line or because the individual received multiple copies of the same promotion. It’s the result of ineffective hotel data management. When your guest database [...]

6 hotel guest communication tips from Revinate’s 2023 benchmark report

When you peruse social media or any other type of online community, you likely see profile after profile mentioning a love for travel. There’s just something about getting out into the world that we can’t get enough of. Despite a few lackluster years, travel finally came roaring back in 2022. And according to Economist Intelligence, global tourism is expected to increase by 30% in 2023. With guests eager to venture out again, it’s a great [...]