Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
6 hotel guest communication tips from Revinate’s 2023 benchmark report
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. When you peruse social media or any other type of online community, you likely see profile after profile mentioning a love for travel. There’s just something about getting [...]
Top tips for your hotel welcome letter
Hoteliers sometimes think that all guest communication aside from face-to-face conversation stops the moment guests arrive on property. This shouldn't be the case. It’s actually incredibly important to maintain communication with your guests during their stays to ensure that they have everything they need. It's also an opportunity for you to send upsell offers. One of the best ways to maintain this connection is through your hotel welcome letter. Luckily we have some tips for [...]
How to create a successful hotel newsletter
Many hoteliers underestimate the power of the hotel newsletter. They mistakenly believe it will be a waste of time, effort, and marketing budget. However, those hoteliers couldn’t be more wrong. A hotel newsletter — when sent on a consistent basis — provides a proactive way to build relationships with current and potential customers. It helps you connect with them during those crucial dreaming and planning stages of travel. Done well, it can become one of [...]
Data platform 101: How a hotel data platform helps your business
Help your business thrive with the right data platform. Big Data. First-party data. Third-party data. Data analytics. In today’s increasingly digital world, organizations rely more and more on data and technology solutions to get business done. Hotels are no exception, with the amount of data gleaned from multiple hotel systems increasing every day. But as wonderful as it is to have all this great data, it does you no good if you can’t transform it [...]
How to roll out Revinate Ivy at your property
Announcement: Revinate Ivy & Revinate Chat Ivy has a new job and is now the intelligence layer present across all Revinate products. Revinate Chat is our new product built on modern web-based technology. It’s fully integrated with the CDP for context-aware personalization. It replaces SMS/WhatsApp-based Ivy messaging. Getting started with Revinate’s text messaging solution Technology has transformed how hotels operate over the last few years. Guests now have more control over their experiences thanks to [...]
The hospitality email marketing dos and don’ts you need to know
Step up your hospitality email marketing efforts Eager to improve your email marketing ROI? Download our guide, “The basics of hotel email marketing,” to find out how to plan and execute effective campaigns. Hospitality email marketing is nothing new. Hotels have been leveraging this channel to reach guests for decades. But even if sending newsletters and promotional offers seems like second nature at this point, you probably have room for improvement. With a more strategic [...]