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The Most Effective Subject Lines for your Hotel’s Mother’s Day Email Campaign
If your hotel hasn't already run a Mother's Day campaign in the past few weeks, here's your last chance! This is a huge opportunity for hotels to benefit from the $21.8 billion that US consumers plan to spend for Mother's Day in 2016.The possibilities for potentially successful promotions for hotels are endless. Do your guests want to give Mom a day at the spa? A weekend away? Does your hotel have a restaurant that would [...]
Next Gen Hotel Revenue Management
The practice of hotel revenue management is constantly evolving. As the space moves towards automation and more intelligent, dynamic pricing, many revenue managers that I speak with are looking for new ways to optimize revenue growth and profitability. However, achieving a consolidated view of data and actual guest spend across disparate systems and reports is a challenging proposition. The good news is that next generation systems and technologies are starting to address this challenge, and [...]
Cornell Finds Revinate Delivers Impressive TripAdvisor Results, Increased Occupancy, and Further Revenue Potential
A recent study conducted by Chris Anderson, an associate professor at the Cornell School of Hotel Administration, found that hotels using Revinate Surveys™ experienced outstanding performance gains. The study consisted of data from 80 hotels across five global hotel brands, with properties in the U.S., Europe, and Asia Pacific. The hotel brands were Danubius Hotels, GCH Hotel Group, IDM Hospitality, Landmark Hotels Group (Makena Beach Resort), and TFE Hotels. Revinate Surveys enable hotels to simultaneously [...]
Hotel Email Marketing: 6 Ways to Get More Responses
Creating response-worthy email marketing messages is a valuable skill for hotel marketers. Responses equate to directly attributable revenue – direct bookings, upgrades, amenity purchases, and more. They can also drive engagement, develop a rapport with past guests, and make them more likely to book again in the future.But what makes an email likely to get a response?Boomerang, a Gmail app that schedules send and email reminders, conducted research to see which factors result in the [...]
3 Takeaways for Hotels: How UC Davis Mismanaged its Online Reputation
Hotels can learn a lot about online reputation and marketing from other industries. This week, a great example of what not to do emerged, when breaking news online revealed that the University of California Davis has spent around $175,000 to clean up its online reputation following an incident in 2011 where campus police pepper-sprayed student protesters. The incident occurred Nov. 18, 2011, when Occupy demonstrators ignored orders to leave the UC Davis campus and university [...]
3 Types of Keywords That Can Help Guests Find Your Hotel’s Website Faster
SEO doesn’t have to be hard. But finding the right keywords is a critical and often challenging part of this process.Choosing the right focus keywords is what makes or breaks most SEO strategies. Pick something too broad and you’ll get lost in the crowd. Pick something too specific, and you risk alienating prospective guests looking for your unique hotel experience.To learn more, take a look at our SEO best practices. 3 types of keywords that can [...]