Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Five Basic Social Media Actions for Hotels
Through our work with over 24,000 hospitality professionals worldwide, we’ve developed a framework that should prove helpful as you create your own strategic social media plan and standard operating procedures for 2015. We organize potential social media actions into five main categories. Engagement What: Develop your brand story on social media. Respond to questions and identify your brand enthusiasts. Why: Engaged social followers are your best customers. With the right marketing initiatives, you can [...]
Responding to Reviews: Hotel Reputation Benchmark Report
Many hotels use industry benchmarks to compare their performance to their competitors' and to identify improvements that will have the most impact. We've amassed a lot of data about online reviews in working with 23,000 hotel customers in 160 countries. So, we performed a deep dive into our online review data and analyzed more than 20 million reviews from 80,000 properties in 125 countries, and put together our 2014 Hotel Reputation Benchmark Report. This report [...]
Three A/B Tests for Hotel Marketing Emails
Your hotel marketing and surveys efforts are only as effective as the emails you use to deliver them. When it comes to email communications with guests, your hotel could probably be getting better results--more opens, more clicks, more conversions. We're not saying that what you're currently doing is bad, per say, but could it be better? Is there something you're missing? A/B testing is one way to find out. Serving as a data-backed way to inform your [...]
The Impact of Social Media on Online Reputations and Booking in the Hospitality Industry
This is an excerpt from our free 2015 Social Media Action Plan for Hoteliers.Today, information about hotels is available 24/7, and it's not just from the hotel or travel professionals. Past guests also share their experiences across the web with friends and networks on social media sites, OTAs, and online review sites like TripAdvisor.This is a huge shift from 20 years ago, when people largely found their inspiration from talking to travel agents and friends, [...]
Hotel On-Site Feedback
This is an excerpt of our free Definitive Guide to Guest Feedback for Hoteliers. CLICK HERE to download the full guide. Paper comment cards, digital surveys, and staff notes are forms of feedback collection that are currently available to hoteliers. On-site feedback systems are an excellent complement post-stay solutions because they collect feedback while the guest is still on property. This gives hoteliers the opportunity to enact service recovery should the guest report a problem. [...]
Capturing Guest Feedback with Mobile
This is an excerpt of our free Definitive Guide to Guest Feedback for Hoteliers. CLICK HERE to download the full guide. Today’s travelers expect a seamless digital experience and access to information around the clock. With the prevalence of smartphones, travelers now use mobile devices to do more than research and book travel. They also use their mobile devices to plan entire itineraries, research destinations while on the road, purchase in-destination activities, and share their [...]