Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Will TripAdvisor Remove Bad Reviews?
There are only a few circumstances under which TripAdvisor will remove bad reviews. Here's how to make your request, how to respond, and what to do in the meantime.
5 Things Guests Should do to Ensure Their Next Hotel Stay is Superb
Hoteliers want nothing more than to craft the perfect stay for each and every guest. But as an hotelier, there isn't much you can do when you have an uninformed and difficult traveler. Mix in an Online Travel Agency booking and a sold out weekend, and you have the perfect storm.Hoteliers deal with a plethora of issues on any given day, and many of them center around the uneducated traveler. Most wish incoming guests knew [...]
Why Hotels Need to Personalize the Guest Experience
Until recently, the concept of true personalization in the hospitality industry was a pipe dream. Most hotels use disparate platforms for booking, point-of-sale, property management systems, loyalty, ticketing, etc., which make capturing critical guest data extremely complicated. Additionally, if a guest books a room through an OTA, the hotel doesn’t get access to my email unless I provide it in person at check-in.Having worked in the hospitality industry for many years, I understand the difficulty [...]
Hotel Marketing: The Active Baby Boomer
In our webinar last week, Delivering the Ideal Millennial Experience, we covered age demographics, and how it's important to target your messaging to differences in behaviors and expectations. (CLICK HERE to access the recorded webinar.) We talked a little bit about Baby Boomers, to give context to the conversation about Millennials.Baby Boomers, as we know, have very different expectations from Millennials. They tend to prefer in-person communication, and tend to eschew technology fads. For example, [...]
3 Ways to Build Your Guest Database
Most hotels have a guest database in some form or another. But as we discussed in our post on arrivals reports, they often fall short of the needs of the modern hotelier. Today's travelers expect a high level of personalization, and millennials, in particular, don't respond well to generic email marketing blasts. However, they are much more responsive to email marketing messages that feel more targeted or personally relevant. To get higher ROI on their [...]
What Your Hotel Arrival Report is Missing
The vast majority of hoteliers are relying on arrivals reports that are obsolete. Here's how your hotel arrivals reports could be better tools for success.