Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Hotels Show Social Media Transparency in Wake of Marathon Bombing
In the immediate aftermath of yesterday’s horrifying bombing at the Boston Marathon, spectators and runners alike existed in a state of confused panic as law enforcement and rescue teams rushed to the scene to tend to the injured. Fearful of more bombs to detonate along the marathon route, the Boston police quickly instructed bystanders to leave the area and return to their homes and hotels until the imminent danger had subsided. As the race finish [...]
5 Ways to Improve Online Reputation
By measuring their reputation management efforts, involving the entire operations team, and tying compensation rewards to reputation achievements, hoteliers will see improvements in their overall guest satisfaction scores and, in turn, will receive higher review ratings. In case you missed this informative session, you can listen to the recording and view the presentation deck. As our Cornell University co-host published in a recent study, proactive online reputation has a direct impact on your hotel's bottom line; [...]
Which Review Sites Allow Management Responses?
We kicked off our 2013 webinar series with our first Reviews and Online Reputation 101 session focused on how to expertly practice proactive and reactive hotel online reputation management.During the webinar, we received a lot of great feedback and questions from the audience. One specific question that deserves a detailed response regarded which review sites allowed management responses. At Revinate, we're always paying very close attention to the ever-evolving policies for each travel review site - [...]
2012 Revinate Hotel of the Year Award Winners
Today Revinate announced the winners of the 2012 Revinate Awards for online reputation management. Hotels across the globe were invited to submit nominations for “Hotel of the Year” by detailing their accomplishments, innovations and successes in online reputation and social media during 2012. Winners for other categories were determined by Revinate through an analysis of large sets of online review and social media data. Michelle Wohl, VP of Marketing for Revinate, says, “With more than [...]
Foursquare Updates Privacy Policy: What Hotels & Restaurants Need to Know
Foursquare recently announced changes to its Privacy Policy that affect hotels and restaurants. Two notable changes, which will go into effect on January 28, 2013, are discussed in its new Privacy 101 document. Here's what the company has to say about the changes.
Who Should Respond to Reviews?
Many independent hotels struggle with who should have the responsibility to respond to reviews. Many properties meet this need with the most obvious person, the General Manager. This is often the right choice since the GM should be on top of what guests love and hate at the property, but as the task becomes more time intensive due to the increasing popularity of posting reviews, is this the best approach? First, it is good to [...]