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Are hotel surveys really helping to serve guests?
Recently, I stayed at a hotel and following my stay they requested that I complete a guest satisfaction survey. I’m always happy to help businesses learn and improve. The problem? This survey was 56 screens. I kid you not.That length was a bit much, and I began to think about hotels and their surveys. What are hotels truly learning from all those answers? Are they getting to know their guests? Or just their own hotel?After [...]
Three Critical Takeaways from HITEC New Orleans
Last week, Team Revinate was out in full force at HFTP’s annual HITEC event in New Orleans. The team was there to share some of Revinate’s new features, introduce new partnerships, and celebrate the success of our customers. One of my favorite things about HITEC is how it offers me the opportunity to meet with many of our customers and identify trends that they’re raising in hotel technology. In my conversations with Revinate customers, one [...]
5 Must-Haves for Successful Hotel Social Media Content
Many hoteliers feel that social media has little impact on revenue. But when used correctly, social media is proven to drive more traffic to your hotel’s website.In fact, social media is no longer a luxury. If you are a small hotel business looking to engage with guests and drive direct bookings, you need it.In his book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, social media expert Gary [...]
Your Reputation: Like High School, it Matters
Remember back in high school when your reputation meant the difference between staying in on Friday nights or going to the cool kids’ party every week? Just when you thought those days were behind you, you’ve found yourself in the position where, once again, your reputation is EVERYTHING. Only this time, we are talking about your hotel's email sender reputation. And now, it’s not the popular kids you’re trying to impress, but the Internet Service [...]
10 Ways to Get Quick Answers to Your Tech Support Questions
In today’s increasingly modern world, hoteliers are bound to experience an issue that requires them to talk to a technology vendor’s support team. If you are like me, you hate getting stuck in the virtual help line, blinded to the amount of time it will take to get to the checkout. Don’t worry: we know how you feel and we are here to help. These ten tips, gathered from support experts, will get you the [...]
How to Prepare Your Hotel for Marketing Automation
In hospitality, marketing automation is on the leading edge of industry technology. Despite years of 50 percent annual growth, marketing automation is still the new new thing for almost all companies in the United States. "We see only about 3 percent penetration in non-technology midmarket companies,” Act-On CEO Raghu Raghavan told VentureBeat. The good news is, it's unlikely your competitors are leveraging their guest data with marketing automation. There is a huge opportunity at this [...]