Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Why Revinate is Important to Everyone in the Hospitality Value Chain
At Revinate, we are fortunate to have the opportunity to work with professionals from all walks of hospitality life. I have noticed that whether you work at a hotel or for a brand, at an asset management company or for an ownership group, everyone is seeking a different spin on the same thing – – reliable, actionable data on guest satisfaction and hotel performance. Thanks to the breath and depth of social media channels and [...]
The Guest Satisfaction Survey Blind Spot
Last night I caught up on a Cornell Hospitality Industry Perspectives titled, ‘Making Customer Satisfaction Pay: Connecting Survey Data to Financial Outcomes in the Hotel Industry’. As the title suggests, the research finds a correlation between guest satisfaction and financial performance. Said another way, happy customers do come back, and they often spend more money on their next trip. “The survey proves that customer satisfaction directly bears on repeat purchases and on the likelihood of [...]
Hotels and Location Based Services
This morning I trained a luxury hotel that had just signed up for Revinate. I was showing them how Revinate's new 'Social Media Searches' can help them identify guests who have 'checked in' to their hotel using Foursquare when I realized I had lost them. The team was confused by the idea that people could check in using a service other than their front desk. I was again clearly reminded that we're not all social [...]
How Important is Clout on Social Networks?
As brands look to identify and reach key influencers, a key trend is developing that takes into account a person’s influence among his/her peers. Just look at Twitter to see why influence is important. First, most brands follow more people than they can realistically keep up with. Second, the Twittersphere is so active that it’s virtually impossible to manually gauge author influence and the relative impact of individual tweets. Enter Twitter ”Clout” (aka influence). Twitter [...]