Be sure to join us Thurday, May 30th for our free webinar on Unlocking Mobile's Potential for Hoteliers.Last month, Facebook unveiled Facebook Home, a new home screen interface for Android mobile devices. The site gives users a good overview of the interface and is worth bookmarking as a reference. Although immediate online consumer reactions to the product have been lukewarm, there is an undeniable excitement regarding its potential to be a powerful mobile marketing medium. [...]

The Popularity of online reviews and the importance of social media are changing the way that hotels are approaching how to gather customer feedback. Historically, hotels have relied on extensive post-stay surveys and  mystery shoppers to ascertain service levels, customer satisfaction, and areas  for improvement. Today, online reviews are providing hoteliers with rich data about guest satisfaction to help them please customers. In addition, online reviews provide a social currency that drives new bookings and [...]

Revinate, the hospitality industry’s undisputed leader in reputation management, announces the launch of Post-Stay Surveys, creating the first true 360° approach to guest feedback. The new product, already in use by hotels across the globe, fully integrates modern, innovative guest surveys with Revinate’s market leading online review and social media solution. With over 20,000 hotel customers, Revinate is now helping hospitality businesses fully harness the power of guest feedback to improve operations, engage with customers [...]

In the immediate aftermath of yesterday’s horrifying bombing at the Boston Marathon, spectators and runners alike existed in a state of confused panic as law enforcement and rescue teams rushed to the scene to tend to the injured. Fearful of more bombs to detonate along the marathon route, the Boston police quickly instructed bystanders to leave the area and return to their homes and hotels until the imminent danger had subsided. As the race finish [...]

This week, TripAdvisor announced new property dashboard features, which are available to all business-listing subscribers. According to TripAdvisor, the property dashboard, accessible via TripAdvisor’s Management Center, “highlights the key metrics you need to measure your property’s day-to-day performance,” including competitor metrics, local market trends, cumulative page views and more. The review site published an extensive guide on this new functionality, which is worth a read.What we find most valuable about the new property dashboard is [...]

Much to the relief of social media managers, 2013 seems to be the year when more sophisticated social media analytic tools will become widely available. For years, we’ve been faced with a frustrating reality that social media activities were difficult to track, which made the task of setting key performance indicators (KPIs) an arduous task. While the development of new tools is encouraging for marketers, it is still challenging to determine which tools are best [...]