My colleague recently participated in an HSMAI event in Bangkok, Thailand. One of the general sessions focused on the increasing role of online travel agencies (OTAs) and questioned whether the hotels have lost revenue due to their own reliance on the channel. The message seemed to be that when used wisely, OTAs are a great vehicle for selling extra inventory. Nevertheless, many revenue managers continue to be too heavily dependent on the channel, providing inventory [...]

By measuring their reputation management efforts, involving the entire operations team, and tying compensation rewards to reputation achievements, hoteliers will see improvements in their overall guest satisfaction scores and, in turn, will receive higher review ratings. In case you missed this informative session, you can listen to the recording and view the presentation deck. As our Cornell University co-host published in a recent study, proactive online reputation has a direct impact on your hotel's bottom line; [...]

Thanks to everyone who joined us for our webinars last week. We hope you enjoyed our discussion of how hotels can take unique approaches to reviews and online reputation management. If you missed the event, please feel free to review a recording by clicking on the following link Reviews 101. Proactive vs. Reactive Reputation Management In this webinar we showed that you can drive results by moving past reactive management of online reviews to proactive [...]

Last week a link to the web page on the left was sent around the office. My immediate reaction was, "Ouch - how humiliating for the business." As a marketer, I immediately identified more with Fitness SF than with the Web shop seeking to be paid, although I also understand the frustration of not being paid for services rendered. The damage didn't end on the Fitness SF site. In fact, many people took to review [...]

On the heels of the announcement of the winners of the 2012 Revinate Awards, Tnooz picked up the story of how leading hotels are proactively managing their online reputations and experiencing great gains as a result. Read the story here.

We kicked off our 2013 webinar series with our first Reviews and Online Reputation 101 session focused on how to expertly practice proactive and reactive hotel online reputation management.During the webinar, we received a lot of great feedback and questions from the audience. One specific question that deserves a detailed response regarded which review sites allowed management responses. At Revinate, we're always paying very close attention to the ever-evolving policies for each travel review site - [...]