How AutoCamp grew loyalty and revenue through marketing innovation

About AutoCamp

AutoCamp is redefining outdoor hospitality with design-forward accommodations in iconic natural destinations across the U.S. With eight locations — from Yosemite and Zion to the Catskills and Asheville — AutoCamp blends the adventure of camping with the comfort and style of a boutique hotel. In addition to signature Airstreams and modern cabins, the brand has expanded access to the outdoors through a sister brand, Field Station, an indoor hotel-meets-basecamp concept for van lifers and road trippers. Over the past decade, AutoCamp has welcomed tens of thousands of guests and earned praise from Oprah Magazine, Vogue, Bloomberg, Food & Wine, and more.

AutoCamp’s challenge

As AutoCamp expanded from a niche glamping concept to a national brand with nine destinations, the marketing team faced a key challenge: how to scale personalized, emotionally resonant communication without sacrificing the authenticity that set AutoCamp apart. They needed to keep loyal guests engaged, introduce new locations and brands, and drive year-round bookings — all while competing in a saturated inbox environment. The question wasn’t just how to drive clicks, but how to deepen guest relationships and foster loyalty across a growing portfolio.

How Revinate Marketing boosted campaign performance at AutoCamp

AutoCamp turned to Revinate Marketing to deliver personalized and heartfelt communications at scale, whether re-engaging past guests, launching new locations, or inspiring families to plan their next nature escape. By leveraging advanced segmentation, AutoCamp ensures each message reaches the right audience with maximum relevance.

The impact of personalized campaigns was immediate:

• Cart Abandonment campaigns generated $110K+ in just three months with an 11x ROI and 28% conversion rate — way above industry benchmarks, thanks to perfectly timed and emotionally engaging messaging. With 70% open rates and 11% CTRs, AutoCamp keeps potential guests on the path to booking with these email marketing campaigns.
• “We Miss You” campaigns for re-engagement drove another $62K over 3 months, offering incentives like 20% off, while showcasing new properties. These emails remind guests of what made their last stay memorable, reigniting their desire to return.
• Pre-arrival campaigns include amenity upsells, such as early or late checkout, as well as real-time experience calendars for each property. This approach not only drives incremental revenue but also helps guests to plan their stays in advance, building anticipation and enhancing the guest experience.

How segmentation and loyalty tiers in Revinate Marketing drove record-breaking results for AutoCamp

During Black Friday—a notoriously busy time for travel deals—AutoCamp faced the challenge every brand knows: cutting through the noise. But instead of relying on deep discounts and mass emails, the team turned to Revinate Marketing’s segmentation tool and loyalty tiers to craft a campaign far more powerful — a message that felt personal and exclusive.

Using Revinate’s guest profiles and loyalty tiers, AutoCamp identified past guests and high-value travelers who had already experienced the brand and spoke directly to them. These were people who had toasted s’mores under the stars, biked coastal trails, or watched their kids unplug in the redwoods. So, rather than start with a discount, AutoCamp led with gratitude: “Because you stayed with us last year, you’re getting first access to our most coveted dates — at our best rates of the year.”

Segmentation allowed for targeted messaging, promoting each guest’s favorite destination or suggesting a new one that matched their preferences.

The impact was remarkable:

• $1.7 million in direct revenue
• 7,000 room nights booked
• 80% year-over-year lift

AutoCamp’s approach to their biggest promotion of the year proves that with the right segmentation and loyalty insights, hoteliers can break through the noise and achieve record-breaking results during Black Friday or any major promotional period.

How AutoCamp uses loyalty tiers to drive cross-property growth with Revinate Marketing

With a growing portfolio of iconic outdoor destinations and the launch of a new sister brand, Field Station, AutoCamp needed more than just strong branding—they needed a way to activate their most valuable guests across all properties. Rather than start from scratch, AutoCamp turned to its loyal guest database and created a tiered loyalty program in Revinate Marketing.

AutoCamp categorizes guests into distinct loyalty tiers, each representing a different level of brand affinity. For example, guests who have stayed 10 nights or more, those with more than two stays, or California loyals who have had at least one stay at a California location.

By tapping into these loyalty tiers, AutoCamp personalizes every campaign:

• AutoCamp used targeted cross-promotional campaigns when launching Field Station. AutoCamp identified guests—those most likely to embrace a new location—and sent them early invitations and exclusive offers tailored to their travel patterns.
• “We Miss You” campaigns showcased AutoCamp’s full portfolio, inspiring past guests to try new destinations with curated calls to action, such as “Explore the Catskills” or “Plan your next escape to Cape Cod.”
• A collaboration with Wilderness Collective connected AutoCamp’s most popular destination, Yosemite, with its newest: Sequoia. By leveraging Yosemite’s large audience, the team cross-promoted the new Sequoia property through an epic motorcycle road trip campaign that celebrated the journey as much as the destination.

AutoCamp’s approach to loyalty maximizes guest engagement and revenue while consistently deepening loyalty. By treating tiers as dynamic segments, AutoCamp can consistently deliver the right message to the right guest, whether they are a first-time visitor or a repeat guest.

How AutoCamp turned conversations into bookings with Reservation Sales and RezForce

Because of AutoCamp’s unique offerings — from iconic Airstreams to outdoor adventures — guests often pick up the phone to ask questions about their next stay. With a human touch, Revinate’s Reservation Sales helped the brand convert high-intent leads. And after hours, when agents weren’t available, AutoCamp turned to Revinate’s RezForce agents to convert calls.

• Upselling and cross-promotion were made easy for agents, with seamless access to guest data, agents could suggest relevant activities and introduce guests to new locations, driving incremental revenue, brand awareness, and guest satisfaction.
• RezForce leads are passed along to the AutoCamp team and followed up with on an ongoing basis. The warm leads that were passed along resulted in $347k in direct booking revenue in 2024.
• Agents reinforce emotional value and personalize each conversation. By training agents to reply on Revinate’s Rich Guest Profiles, which include loyalty tier, stay history, and guest preferences, personalizing every call and making each recommendation feel customized is easy. Additionally, agents emphasize the importance of connecting with nature and creating lifelong memories, not just availability. These conversations consistently reinforce AutoCamp’s brand ethos.
• In 2024, 925+ reservations, resulting in $1.2 million in direct revenue, was booked by reservation agents proactively reaching out to potential guests.

For hoteliers, AutoCamp’s approach demonstrates how combining human expertise with guest data can increase conversion rates, enhance guest satisfaction, and maximize revenue from every conversation.