Revinate

Power up your loyalty program

Power up your loyalty program

Keeping your guests loyal wins over acquiring new ones

Loyalty programs can be your hotel’s superpower, creating recurring revenue by turning guests into loyal allies. Repeat guests can make up to 8% of your guest base and contribute to 41% of the revenue. Outdated rewards and shifting traveler tastes can impact the appeal of your loyalty programs. To stay ahead, evolve your program with modern strategies that transform first-time guests into lifelong heroes for your brand.

Loyalty programs can be your hotel’s superpower, creating recurring revenue by turning guests into loyal allies. Repeat guests can make up to 8% of your guest base and contribute to 41% of the revenue. Outdated rewards and shifting traveler tastes can impact the appeal of your loyalty programs. To stay ahead, evolve your program with modern strategies that transform first-time guests into lifelong heroes for your brand.

Do your guests have a reason to stay loyal?

Do your guests have a reason to stay loyal?

Guests have countless choices, and traditional loyalty programs often move too slowly for today’s fast-paced world. Cost isn’t always king — 79% of young travelers value experiences over savings. Use your superpower—guest insights—to craft a lightning-fast, experience-driven loyalty program that truly resonates and turns guests into lifelong allies.

Guests have countless choices, and traditional loyalty programs often move too slowly for today’s fast-paced world. Cost isn’t always king — 79% of young travelers value experiences over savings. Use your superpower—guest insights—to craft a lightning-fast, experience-driven loyalty program that truly resonates and turns guests into lifelong allies.

78% of guests

People don’t want to wait for rewards; they want loyalty perks ASAP

65+

Older travelers still appreciate loyalty programs, but this segment is shrinking

78% of guests

People don’t want to wait for rewards; they want loyalty perks ASAP

65+

Older travelers still appreciate loyalty programs, but this segment is shrinking

Loyalty really starts and ends with the experience that’s delivered at the hotel.

Loyalty really starts and ends with the experience that’s delivered at the hotel.

Shannon Knapp
CEO, Leading Hotels of the World

How to build a modern hotel loyalty program

How to build a modern hotel loyalty program

In a world of endless choices, hoteliers must be heroes, earning guest loyalty with superpowered rewards. Unlock your data — guest preferences, spending habits, and favorite services—to create offers tailored to their needs. When your rewards truly matter, you’ll outshine the competition and transform guests into lifelong allies.

In a world of endless choices, hoteliers must be heroes, earning guest loyalty with superpowered rewards. Unlock your data — guest preferences, spending habits, and favorite services—to create offers tailored to their needs. When your rewards truly matter, you’ll outshine the competition and transform guests into lifelong allies.

$10-50 more

Most travelers are willing to pay more to stay at their preferred hotel brand

2x

Young people prefer to spend points on room upgrades since experiences matter

$10-50 more

Most travelers are willing to pay more to stay at their preferred hotel brand

2x

Young people prefer to spend points on room upgrades since experiences matter

Know your guest

Guest data powers loyalty. The Royal Garden Hotel used recent stays to offer guests restaurant discounts, driving 133 additional booked room nights.

Follow the research

Market research and campaign data reveal guest interests. Posthotel Achenkirch's wellness campaign tapped local trends, driving 414 booked room nights.

Offer experiences

Understanding guest behavior makes rewards impactful. Daniel Thwaites rewarded repeat bookers before their stays, boosting NPS by 5.8% YoY.

Personalize rewards

Guests love customized rewards more. Pacific Hospitality Group earned $13M within a year by taking guests' location into account for their loyalty program.

Measure and adapt

Set KPIs like acquisition, retention, and reward usage to refine your loyalty program and better meet guest needs.

Get creative

Loyalty programs can guide business strategically. Ennismore drives repeat guests to new hotels with steep discounts.

Loyalty
A guide to hotel loyalty
A guide to hotel loyalty

We crunched the numbers on data from over 200 hotel groups to discover how brands are using loyalty programs. Consumers know that one size doesn’t fit all when it comes to rewards. Find out what they want and what’s being offered today by leading hotel brands.

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A look inside
  • State of loyalty today
  • What guests want
  • Hidden costs of points-based programs
  • Best practices for hotel loyalty

By leveraging guest data and implementing personalized campaigns, we’ve strengthened guest relationships and driven loyalty.

By leveraging guest data and implementing personalized campaigns, we’ve strengthened guest relationships and driven loyalty.

Jiho Kim, Hotel Cluster General Manager, The Arca

Jiho Kim, Hotel Cluster General Manager, The Arca

Webinars: best practices and tips from the experts

Webinars: best practices and tips from the experts

Customer stories: learn from your peers

Customer stories: learn from your peers

Blog posts: Essential reading

Blog posts: Essential reading

Hotel Moment podcast: Hospitality leaders sharing insights

Hotel Moment podcast: Hospitality leaders sharing insights

Everything you need to supercharge your hotel

Everything you need to supercharge your hotel

The core of our data platform for hoteliers to understand, segment, activate data

The core of our data platform for hoteliers to understand, segment, activate data

Integrated email marketing product to engage with guests throughout their journey

Integrated email marketing product to engage with guests throughout their journey

A one-stop AI-powered messaging that works 24/7, 365 days a year

A one-stop AI-powered messaging product that works 24/7, 365 days a year.

Consolidated reputation management, guest satisfaction, and guest experience surveys

Consolidated reputation management, guest satisfaction, and guest experience surveys

Voice channel product that is optimized to accelerate inbound call conversion and outbound call strategy. RezForce is a natural complement to our Reservation Sales product. An on-demand contact center service that captures the full demand of your voice channel and drives direct revenue. Our reservation agents pick up when your team logs off.

Voice channel product that is optimized to accelerate inbound call conversion and outbound call strategy. RezForce is a natural complement to our Reservation Sales product. An on-demand contact center service that captures the full demand of your voice channel and drives direct revenue. Our reservation agents pick up when your team logs off.

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