How Conscious Hotels runs nine hotels and two brands with a marketing team of three
In direct revenue driven by Revinate Marketing
Email health score above the Benelux average
New direct subscribers through a targeted sign-up incentive
It’s not a free tool, but it feels like a free and owned channel — one that can definitely outperform paid media on ROI.
Jesper van Raaij
Head of Digital, Conscious Hotels
About Conscious Hotels
Conscious Hotels is one of Amsterdam’s original sustainable hotel brands, pioneering responsible hospitality long before it became an industry standard. Sustainability and style go hand in hand, or what the brand calls “Eco-Sexy.” The group operates five boutique properties under the Conscious Hotels name and four under sister brand Hotel V. Together, nine hotels run on a central marketing team of just three people.
Conscious Hotels’ challenge
The merger created a marketing problem. There were nine properties across two brands, with limited visibility and fragmented tools, and no budget for an enterprise solution. Campaigns required duplicate work, and OTA dependency was eating into margins.
How Revinate Marketing unified operations across two brands
Conscious Hotels chose Revinate Marketing to bring both brands onto a single platform. For a team of three managing nine properties, the impact was immediate.
Key improvements included:
- One platform, two brands: Campaigns for Conscious Hotels and Hotel V run from one place. There’s no more duplicate work, and the team has consistent visibility across the full portfolio for the first time.
- Stronger email performance: An email health score of 83%—above the Benelux average — reflects stronger list quality, better deliverability, and an engaged audience.
- A foundation for personalization: With unified guest data across all nine properties, the team can now segment by property, guest profile, and booking behavior — and personalize campaigns for each brand.
How Revinate Marketing revealed what guests actually respond to
That same visibility into data also improved call performance. Working with his Revinate Customer Success Manager, Ryan analyzed where guests were dropping off in the call flow. The gap was between queue entry and agent transfer — the wait was too long. By adjusting workflows to shorten transfer times, the team cut call abandonment by 50%, landing at a 1.4% rate.
How Revinate Reservation Sales drove millions of dollars in direct revenue
Revinate Marketing tracks not just whether a guest booked after an email, but which rate they ultimately chose. That visibility changed how the team evaluates every campaign.
A summer package with multiple inclusions drove modest results, but a simpler “Lucky Number Seven” campaign — a 7% discount with a single promo code — generated €60,000 in revenue.
The lesson is clear: guests respond to simplicity, and insight now shapes every new campaign the team builds.
Using Revinate Marketing to grow the direct audience by 10,000+ subscribers
To grow its owned audience, Conscious Hotels introduced a website pop-up offering a 5% off for newsletter sign-ups. The campaign feeds into Revinate Marketing, and it’s added more than 5,000 new subscribers per brand.
That growing database is the bedrock for property-specific messaging and audience segmentation. Each of the properties serves distinct guest profiles: younger city-trippers at Westerpark and Vondelpark, a more culturally-minded traveler at Museum Square. With unified data from Revinate Marketing, the team can finally speak to each segment in its own voice.
How Revinate Marketing supports smarter spending decisions in a shifting market
Guest data from Revinate Marketing now shapes commercial strategy beyond the inbox. International travel patterns are shifting, and source markets are in flux. Broad spending on markets in structural decline is not a winning bet. The team can identify exactly where growth opportunities lie and deploy campaigns against those segments with precision. For an independent group competing without the marketing budgets of larger chains, that kind of focus is the edge.
Revinate performance highlights:
- Direct revenue: €239,295
- Email health score: 83% (above Benelux average)
- Direct subscriber growth: 5,000+ new sign-ups per brand
- Campaign revenue: €60,000 from a single targeted offer
Conscious Hotels operates five properties in Amsterdam under the Conscious Hotels brand and four under Hotel V, as part of the same group.
