Hotel marketing automation software

Coming November 2026 | Grow direct booking revenue by meeting guests on their preferred channel with hotel marketing automation software

Pathways is an omnichannel marketing automation platform built specifically for independent properties, chains, or hotel groups. It uses deduplicated, unified guest data from Revinate Core, our Customer Data Platform, to send timely, personalized interactions across every channel. Improve the guest experience, drive more direct bookings, and generate more revenue.

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Meet Pathways

Explore the self-guided tour to see Pathways in action

Use cases of Pathways

Built for independent, chain, and group hotels to personalize guest journeys across email and SMS

Pathways eliminates disjointed, single-channel guest communications. Instead, it allows hoteliers to create multi-touch journeys across email and promotional SMS based on real-time guest behaviors and stay milestones.

For example, when a guest completes a booking, they are automatically removed from promotional sequences and enrolled in pre-arrival communications. Every touchpoint adapts to guest preferences and their stage in the journey — driving higher engagement without expanding your workload.

Run campaigns across channels

Map guest journeys once, then launch high-converting campaigns across email and SMS — no dev help needed.

A composite illustrating the Pathways platform for channels

Maximize direct booking profit

Stop losing margin to OTA commissions. Win guests back with automated OTA winback, “we miss you,” and cancellation recovery campaigns.

A composite illustrating the Pathways platform representing OTA winbacks

Recover lost booking revenue

Re-engage guests at the moment they abandon your booking engine or website — automatically prompting a return visit and a direct booking.

A composite illustrating the Pathways platform for shopping cart abandonment

Drive revenue across every outlet

Fill your spa, golf course, and restaurant with automated pre-arrival upsell offers that will keep your guests spending.

A composite illustrating the Pathways platform for outlets

Automate SMS compliance

Send high-converting promotional SMS campaigns with built-in guardrails for country-specific quiet hours and double opt-in consent.

A composite illustrating the Pathways platform for compliance

Prove your exact marketing ROI

Get full credit for your work by directly linking every campaign to room nights booked and revenue generated.

A composite illustrating the Pathways platform for ROI

Attribute phone bookings to marketing campaigns

Trace call-in reservations back to the exact marketing campaign that drove them with Reservation Sales.

A woman with a headset answers a reservation call

Keep the conversation going

Connect pre-arrival campaigns to Revinate Chat to enable a continuous, two-way dialogue with upcoming guests.

A woman chats with hoteliers via text messaging on her cell phone

Drive repeat revenue with survey data

Leverage survey data from Revinate Feedback to send personalized campaigns based on stay experience and sentiment.

How Pathways is different

Why hospitality-specific marketing automation outperforms industry-agnostic alternatives

Pathways is built for hospitality, not retrofitted from generic marketing automation. Triggers are based on guest lifecycle moments — booking, pre-arrival, checkout, lapsed stay — rather than e-commerce events. Revenue attribution ties directly to room and outlet reservations, proving the revenue impact of a campaign rather than only surfacing open or click stats. With built-in multi-property hierarchy, hotel groups can run centralized campaigns while tracking property-level performance — eliminating workarounds with a platform that speaks the language of your business.

Capability	Pathways, hotel marketing automation software	Industry-agnostic marketing automation software
Advanced automation flows	✔ Visual builder designed for how guests move through a stay.	✘ Built for e-commerce-first, with limited flexibility for hotel guest journeys.
Native hotel lifecycle triggers	✔ Automatically trigger campaigns based on real-time guest events — zero coding required.	✘ No native support; requires custom API mapping and engineering hours.
Precision revenue attribution	✔ Every interaction maps back to real-time bookings and outlet revenue.	✘ Tracks opens and clicks, not actual property or outlet revenue.
Enterprise & group hierarchy	✔ Built for independent, chain, group and enterprise hotels, with one dashboard.	✘ Built for single-entity retail; scaling across multi-property portfolios requires complex, costly custom configuration.
24/7 expert support	✔ 24/7 global support from experts who understand the industry.	✘ Limited by contract tier and time zone.
Bottom line impact	✔ 5-20X ROI proven across 12,500+ customers.	✘ Lost revenue, siloed data, and IT bottlenecks.

How Pathways works

Pathways personalizes email and SMS journeys and uses hospitality-specific triggers to turn guest data into measurable direct revenue

Pathways runs on the foundation of clean guest data from Revinate Core. Built for the guest journey, it triggers at the moments that matter: a booking-confirmation upsell, a pre-arrival nudge, a post-stay review ask the morning after checkout, a birthday message timed to the calendar. Pathways tracks every campaign interaction back to reservations, room nights, total direct revenue, and ancillary outlet spend so you can confidently prove your impact to ownership.

A composite of the guest journey with Pathways

Related resources

Explore more guides and strategies to help you turn guest data into direct bookings with marketing automation

A hotel dining room is decorated with chandeliers and hanging plants.

Fix your hotel marketing automation setup

Most hotel automation underperforms because of bad guest data, not the campaigns themselves — clean data is what makes the difference. This post breaks down the data foundation you need first, then which automations are worth setting up once it’s in place.

Implement automations that work →

Strategies to recover revenue from website and cart abandonment

This guide has everything you need to deploy highly effective abandonment campaigns, from targeting to timing to offer design. Learn proven strategies for leveraging your guest data to drive more direct revenue out of the same website traffic you already have.

Get the abandonment playbook →

Drive conversions with an omnichannel strategy

Hoteliers that use a CDP for omnichannel communication create more touchpoints with guests, making it easier to drive conversions. Learn how to unify guest data across channels so every email, call, and text works from the same guest story to move guests toward booking.

Build your omnichannel strategy →

The ultimate guide to upselling techniques for hotels

Learn how to craft the ideal upsell, including out-of-the-box ideas, based on the guest data you already have and how to incorporate them into every stage of the guest journey. Get practical tips on tracking and improving the performance of your upsells.

Read the hotel upselling guide →

Frequently asked questions about Pathways

From channels and pricing to data privacy and onboarding, here’s what hoteliers want to know most about Pathways.

What is the difference between Revinate Marketing and Pathways?

Revinate Marketing is an industry-standard email marketing platform tailored for properties looking to drive direct bookings through targeted one-time emails, newsletters, and single-channel automations.

Pathways is the next-generation, omnichannel marketing automation platform. It encompasses all the foundational email tools in Revinate Marketing but goes beyond that by adding a centralized visual workflow builder. This builder allows properties to create complex guest journeys that combine email and promotional SMS (with WhatsApp coming soon) into a single, continuous conversation that updates in real time based on guest behavior.

What communication channels are currently supported within Pathways?

Pathways currently supports high-deliverability email and Promotional SMS. Support for WhatsApp is actively on our upcoming product roadmap to expand your omnichannel options.

Does Revinate integrate with outside hospitality technology partners?

Yes! We believe great hotel tech works better together. That’s why we partner and integrate with 100+ leading hotel technology providers — PMS, spa, restaurant, and golf systems — and it’s a big part of why over 12,500 hotels worldwide trust Revinate. See our current partner list here.

Are there different packages of Pathways?

Yes! There are Pathways Starter and Pathways Pro packages. Ask us about the difference and what is best for your property or group.

How does Pathways ensure a clear ROI across channels?

Pathways is built to optimize high-conversion, revenue-generating moments. Our revenue attribution model operates on a standard lookback window, tracking a guest’s interactions with reporting that accurately matches downstream guest purchases across rooms, spas, restaurants, and golf courses directly back to the specific automated journey that initiated the touchpoint and tying it back to Rich Guest Profiles so you can know your guests better.

How does Pathways protect my data and ensure I adhere to strict privacy standards across multiple channels and countries?

Pathways is built on a SOC 2 certified and fully GDPR-compliant data architecture, utilizing AWS secure cloud infrastructure for all data storage.

Pathways uses real-time conditional nodes to automatically verify explicit, double opt-in consent before an automated Promotional SMS can deploy. Compliance guardrails, like country-specific quiet hours, are natively built into the platform. Visit trust.revinate.com to learn more.

What is Revinate's onboarding process like and how quickly can hoteliers expect to see a return on investment?

Revinate holds the industry’s most efficient and supportive launch process available to hoteliers. This is largely due to the Revinate Implementation team who skillfully lead customers through the onboarding process – from PMS integration to launching your first campaigns. They work closely with your team to build and manage a comprehensive project plan to quickly get your account live. Customers on Revinate perceive an average of 10X ROI in 90 days.