How Rosemead House turns guest data into more revenue
80% of guest profiles sourced from spa and restaurant data
12.8% increase in average recorded guest lifetime value through connected data
200 restaurant reservations from a single email campaign
We selected Revinate because of its easy integration with the other platforms being used on the property. True to its promise, Revinate integrated seamlessly with OpenTable, Book4Time, and WebRezPro. When rolled out, the platform was intuitive and easy for the team to use.
Sougath Mukherjee
Hotel Manager, Rosemead House
About Rosemead House
Located in Victoria, British Columbia, Rosemead House is a luxury boutique hotel that blends historic charm with modern hospitality. Built in 1906, the property underwent extensive restoration before reopening in October 2025. Today, its 41 accommodations include 28 hotel rooms and 13 long-term suites (referred to as Residence by Rosemead House), offering guests heritage-inspired rooms, contemporary accommodations, and spacious suites. The property also features Janevca Kitchen & Lounge and Salt & Ivy Wellness Spa & Retreat, creating a destination for travelers and local residents alike.
Rosemead House’s challenge
As a newly reopened boutique hotel located outside downtown Victoria, Rosemead House faced the challenge of building awareness, attracting guests, and establishing itself in a competitive hospitality market. With just 41 rooms, relying solely on hotel reservations to build its guest database would limit its marketing reach. Yet the property had two additional sources of valuable guest relationships: Janevca Kitchen & Lounge and Salt & Ivy Wellness Spa & Retreat. The opportunity was to bring guest information from these separate businesses together, enabling Rosemead House to reach a much larger audience, promote experiences across the property, and better understand the total value of each guest.
How Revinate data-in connections expanded the marketable database by 80%
Since Rosemead House reopened, Revinate has helped the property bring together guest information from its hotel, restaurant, and spa. Through data integrations with OpenTable and Book4Time, Revinate unifies data from these disparate systems with property management system (PMS) data, creating richer guest profiles and expanding the hotel’s marketing reach.
The impact is significant for a boutique property:
- 80% of the guest database comes from spa and restaurant sources. These connections give Rosemead House access to thousands of potential customers beyond those who have booked a room.
- 30,665 clean guest profiles provide a substantial foundation for targeted marketing, supported by Revinate’s identity resolution and deduplication capabilities in Revinate Core.
- 12.8% higher average recorded guest lifetime value reflects the additional guest spending captured when restaurant and spa data are connected with hotel records.
By bringing this information together, Rosemead House can see a more complete picture of its guests and identify opportunities to build relationships across the entire property, rather than treating hotel stays, dining, and wellness experiences as separate interactions.
How Revinate Marketing turns restaurant and spa guests into revenue opportunities
With its expanded database, Rosemead House uses Revinate Marketing to reach guests with communications tailored to their interests. Rather than relying on a single hotel newsletter, the marketing team manages dedicated audiences for Janevca Kitchen & Lounge and Salt & Ivy Wellness Spa & Retreat, promoting everything from new dining experiences and spa treatments to seasonal packages that encourage overnight stays.
Targeted campaigns are delivering measurable results:
- Janevca Kitchen & Lounge: A June newsletter introducing a new chapter for the restaurant generated 200 restaurant reservations and over $4.5K in attributed room revenue, with a 45.2% open rate and 8.4% click-through rate.
- Salt & Ivy Wellness Spa & Retreat: An August newsletter generated 18 spa reservations and over $1.6K in room revenue, with a 57.8% open rate.
- Cross-property engagement: A September spa campaign introducing a new treatment generated 14 spa reservations and over $1.6K in room revenue, demonstrating how marketing to wellness guests can also support hotel bookings.
These campaigns are especially valuable as Rosemead House builds awareness in the Victoria market. By reaching local restaurant and spa customers with relevant offers, the property can strengthen relationships with nearby residents while introducing them to other experiences available at the hotel.
How Revinate helps Rosemead House understand and grow total guest value
For Rosemead House, the value of connecting guest data extends beyond building a larger email list. Revinate gives the marketing team the ability to measure campaign engagement, track attributed room revenue, and understand how guests interact with different parts of the property.
A more complete view of guest relationships creates new opportunities:
- Richer guest profiles: Combining PMS, restaurant, and spa information reveals guest activity that would otherwise remain in separate systems, increasing average recorded guest lifetime value by 12.8%.
- More relevant marketing: Dedicated guest segments allow the team to promote dining experiences to restaurant patrons and wellness offerings to spa customers, while introducing both audiences to overnight stays.
- Measurable performance: Campaign reporting gives the marketing team visibility into open rates, click-through rates, bookings, and attributed revenue, helping inform future campaigns.
As Rosemead House continues to establish itself in the market and expand its wellness offerings, Revinate provides the foundation for growing guest relationships across the entire property. For a 41-key boutique hotel, the opportunity isn’t limited to filling rooms. It’s about recognizing the value of every guest interaction and using that knowledge to drive more direct business.
