Miraggio Thermal Spa Resort proves €515K+ in email marketing ROI in first four months
€515,000+ in direct revenue generated in four months
1,000+ direct bookings secured across 12 email campaigns
Two core streams, PMS and web, activating 1st-party guest data
Revinate Core and Marketing was exactly what we needed. We saw results immediately – even though we were a new Revinate customer. We got more out of our guest data from day one and can deliver the exact experience we want for our guests.
Stefanos Iliadis
Sales & Marketing Director, Miraggio Thermal Spa Resort
About Miraggio Thermal Spa Resort
Located in Chalkidiki, Greece, Miraggio Thermal Spa Resort is a five-star beachfront getaway with a thermal spa, private marina, fine dining, and genuine Greek hospitality.
The award-winning resort offers panoramic Aegean views and direct access to a pristine beach. Built above a natural hot-spring groundwater source, it provides a rare setting where wellness, relaxation, and modern luxury coexist. With over 265 luxury rooms and suites, the resort attracts wellness seekers, couples, families, and nautical enthusiasts.
Miraggio Thermal Spa Resort’s challenge
As Miraggio approached the end of its contract with a generic e-commerce email provider, the marketing team faced fragmented guest data. Guest records lived in their property management system (PMS), website signups, and loyalty lists. Without a solution built for hospitality, the team couldn’t identify high-value segments — such as repeat guests or top spa spenders.
The vendor’s reporting tools also fell short. They provided standard metrics like opens and clicks, but couldn’t track room nights, reservations, or room revenue. Without clear revenue attribution, the marketing team couldn’t prove the financial impact of their campaigns or capture pre-arrival revenue opportunities. Miraggio needed a customer data platform and email marketing system designed specifically for hotels. When searching for a new solution, the team prioritized fast implementation to ensure immediate return on investment (ROI) ahead of their upcoming busy summer season.
How Revinate Core enabled precise segmentation
Miraggio connected their PMS and website signup form to Revinate Core, unifying scattered records into a clean, central database. Ivy, Revinate’s AI intelligence layer, automatically cleans, deduplicates, and synthesizes raw guest profile records.
With clean guest profiles available immediately after onboarding, the marketing team began creating guest segments using 100+ criteria — including location, stay dates, repeater history, and outlet spend. Instead of sending generic mass blasts, Miraggio can now target distinct guest segments with relevant communications.
- Single source of truth: Centralizes scattered records across PMS, website newsletter signups, and loyalty lists into unified guest profiles.
- Automated data hygiene: Continuously merges duplicate profiles
- 100+ segmentation filters: Runs instant guest segments using criteria like stay dates, location, family status, on-property guests, and number of stays.
How Miraggio proved €515,000+ in direct revenue with Revinate Marketing in four months
Unlike generic e-commerce tools that only report surface-level metrics like opens and clicks, Revinate Marketing connects directly to Miraggio’s PMS to track email ROI. For the first time, the resort’s marketing team gained visibility into room nights, reservations, and total revenue generated per campaign. Campaign attribution enabled the team to clearly prove their strategic value and financial impact to executive leadership.
Within four months of going live, Miraggio generated over €515,000 in direct room revenue. Clear attribution lets the marketing team show resort leadership its direct financial contribution while driving high-margin direct bookings. Email now stands as a proven direct booking channel, and leadership trusts campaign ROI from the start.
For hoteliers considering a change, Miraggio’s story shows switching platforms can deliver rapid onboarding and immediate revenue gains in your very first season.
Ready to turn your guest data into direct revenue? Schedule a demo with Revinate today.
