Summer Revenue Playbook
A practical guide to making the most of peak season and converting this summer’s guests into next year’s direct bookings. In North America, RevPAR is forecasted to increase by 3%.
You’ll discover:
- Which campaigns to run during the peak season to drive direct bookings
- How to set up cart abandonment, cancellation recovery, OTA winback, and pre-arrival upsell automations
- A 30-day action plan to build your direct booking pipeline for next year

Your rooms will fill this summer. The real challenge is converting that guaranteed demand into revenue you actually keep.

Summer 2026 is not a demand problem. It is a profitability problem… The risk for your hotel this summer is not empty rooms; it’s a full house where OTAs capture budget-sensitive travelers.
– Karen Stephens, CMO
