Unify hotel guest data to power profits

Welcome to your hotel’s revenue-generating command center

Revinate Guests is the powerful data platform behind every personalized guest experience, It brings millions of data points together to unify fragmented guest data, enrich profiles, and power segmentation that drives direct revenue.

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Trusted by customers worldwide →

Why choose Revinate Guests?

Revinate Guests provides a unified 360 view of your guests through a Rich Guest Profiles™ database designed to help you identify, acquire, and retain your best guests.

90 days

Go from contract to ROI in record time. Launch fast. Grow faster.

24/7

Get help anytime, anywhere from our always-on support team.

90 days

Go from contract to ROI in record time. Launch fast. Grow faster.

24/7

Get help anytime, anywhere from our always-on support team.

Revinate allows us to make data-driven decisions, ensuring we stay ahead of the competition.

Ruchira Wimalaratne
Director of E-Commerce, Crown & Champa Resorts

Meet Revinate Guests

Hotel guest data transformed into real-time insights
Get a snapshot of your hotel guest data and discover instant opportunities to drive revenue. Track how many profiles have been ingested, cleaned and merged, so every channel benefits from richer guest insights.

$20.11 more

For every contact with an email address and phone number

Over 9%

database records unmasked and merged from multiple identifiers

$20.11 more

For every contact with an email address and phone number

Over 9%

database records unmasked and merged from multiple identifiers

Single source of truth

Build a 360 view of guests with average stay, spend, and how often they return – pulling in data from onsite reservation systems and activation channels into a single view.

Advanced segment builder

Segment by campaign engagement stats, messaging sentiment score, upsell history, NPS, and other guest behaviors. Or explore reservation data across your portfolio.

Richer segmentation

Segment database at the group level for more personalized and targeted campaigns.

Database health

View merged profiles and select fields in one dashboard to track database health.

Multi-property features

See data on portfolio-wide database with quick insight into guest distribution by stays.

Arrivals and departures reporting

View check-ins and check-outs by date. Use insights from reservations and other onsite systems to spot opportunities to close data gaps or enhance guest experience.

Loyalty tiers

Identify your loyal guests based on historical reservation data, lifetime spend, and more. Change qualifying timeframe to place guests in the right tiers.

Identify your loyal guests based on historical reservation data, lifetime spend and more. Change qualifying timeframe to place guests in the right tiers.

With Revinate, we can securely and intelligently use data to segment guests based on their behaviours, locations, family status, and interests.

Emer Hallahan, Group Head of Marketing & Ecommerce

Read the full customer story →

Build a database that helps you win

Your hospitality marketing is only as powerful as the database that fuels it. Collect hotel guest data from browsing behavior, booking history, or onsite reservations and build a Rich Guest Profile database to deploy advanced segmentation and earn more direct revenue.

More data = more $$$

Hoteliers grew their database by 28% on average – signaling guests’ willingness to share data.

Data integration

Collect and unify data from guests’ folio and different onsite reservation systems to identify upsell opportunities.

Upsell potential

42% of hoteliers globally upsell with their confirmation or pre-arrival email channel communications.

Direct booking strategies

Discover the hotel marketing strategies that are driving revenue for your peers. We analyze our data across products to showcase best practices that will give you superpowers.

Segmentation →

The more segment filters you apply to an audience, the more revenue per recipient you’ll earn.

OTA winback →

Convince guests who booked through an OTA to book direct on their next visit.

Loyalty →

Build loyalty with your guests to generate more direct revenue.

Inspirations: campaigns that drive results

Inspirations

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Half Moon’s cart abandonment campaign drives 780+ room nights

Armada Hotels’ qualification campaign drives direct revenue and strengthens their guest database

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Half Moon’s cart abandonment campaign drives 780+ room nights

Frequently asked questions

How does identity resolution work?

Identity Resolution automatically cleans up messy and unreliable data in the PMS without requiring hoteliers to spend hours manually cleaning the data themselves. Powered by machine learning, the identity resolution system can efficiently identify and merge guest profiles that belong to the same person, even if there are variations in the data. Unlike traditional merge logic, our identity resolution considers multiple fields beyond first name, last name, and email. The machine learning identity resolution system can identify profile associations with masked OTA email addresses, typos, name changes, misaligned fields, and faulty text. By automating this process, the product ensures that hoteliers have access to clean and reliable data.

What data sources can we connect to Revinate CDP beyond our PMS?

Revinate CDP allows data-in connections for folio, restaurant, spa, and golf vendors. Each vendor offers unique options mapped from their source. You can use these fields in the enhanced segmentation tool to create hyper-targeted and personalized marketing campaigns. We have an extensive list of data-in vendors for these four connection types (folio, restaurant, spa, and golf). This list is constantly being updated with new vendors – click here for the current list.

How do loyalty tiers work?

Know which guests to surprise and delight by providing unique benefits and perks with loyalty tiers. Loyalty tiers can be used as a rewards program and as an internal tool to help groups or properties know their customers better and understand their best guests. Hotels can build loyalty tiers using all of the same available filtering capabilities in the powerful segment builder. Customize the qualifying timeframe to determine the best program for an individual hotel and quickly understand the loyalty tier of a guest on the Rich Guest Profile database with an available selection of icons.

Is Revinate Guests a separate product that I need to purchase?

Revinate Marketing customers will automatically have access to the CDP through Revinate Guests. Revinate Guests is where you can access your Rich Guest Profiles™ data, build highly targeted segments and loyalty tiers, analyze database reporting, and more. Segments built in Revinate Guests can then be activated to drive direct revenue through email marketing campaigns.

Do you have recommendations on high performing segments?

Our data shows that the more segment filters you apply to an audience, the more revenue per recipient you’ll earn — 2.6x more revenue by adding just three filters. Some top performing segments include those targeting location, customer demographics and loyalty. Geo-location filters allow you to target local, domestic and international travelers differently based on geo-tagging at a postcode-level. Segment around guest demographics like gender, birthday, family travel, and recognize your most loyal guests by segmenting on lifetime spend or total nights stayed.

Unify hotel guest data to power profits

Unify hotel guest data to power profits

Welcome to your hotel’s revenue-generating command center

Why choose Revinate Guests?

Why choose Revinate Guests?

Meet Revinate Guests

Meet Revinate Guests

Build a database that helps you win

Build a database that helps you win

Direct booking strategies

Direct booking strategies

Hospitality Benchmark Report

Inspirations: campaigns that drive results

Inspirations

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Half Moon’s cart abandonment campaign drives 780+ room nights

Armada Hotels’ qualification campaign drives direct revenue and strengthens their guest database

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Half Moon’s cart abandonment campaign drives 780+ room nights

Frequently asked questions

Frequently asked questions

How does identity resolution work?

What data sources can we connect to Revinate CDP beyond our PMS?

How do loyalty tiers work?

Is Revinate Guests a separate product that I need to purchase?

Do you have recommendations on high performing segments?

Everything you need to supercharge your hotel

Powered by hospitality’s best direct booking platform

Revinate Guests →

Revinate Marketing →

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Guest Feedback →

Reservation Sales & RezForce →

Ready to increase your direct bookings?