Win guests back from OTAs
Win guests back from OTAs
Become a hotelier hero and stop paying 15-30% in OTA commission fees
OTAs dominate with big budgets, but hoteliers have a secret weapon—data. Unlike OTAs, you know your property and guests’ on-site behavior. Use this superpower to craft personalized messages and offers, turning OTA bookers into loyal, direct guests. With the right strategy, you can reclaim revenue and become the hero with your direct bookings.
OTAs dominate with big budgets, but hoteliers have a superpower – data. Unlike OTAs, you know your property, your guests’ preferences and on-site behavior. Use this superpower to craft personalized messages and offers, turning OTA bookers into loyal, direct guests. With the right strategy, you can reclaim revenue and become the hero of your bookings.
How OTAs impact your bottom line
How OTAs impact your bottom line
OTAs are both allies and challenges for hoteliers. While they drive traffic, it comes at a steep cost—15-30% commission per booking, plus potential marketing and platform fees. Gaining visibility often means paying extra. With these high costs, developing OTA winback strategies is essential to reduce dependency and boost your direct bookings.
OTAs are both allies and challenges for hoteliers. While they drive traffic, it comes at a steep cost—15-30% commission per booking, plus potential marketing and platform fees. Gaining visibility often means paying extra. With these high costs, developing OTA winback strategies is essential to reduce dependency and boost your direct bookings.
Online travel agencies maintain the majority share of hotel bookings in recent years
1% change in online gross bookings can mean millions in commission fees paid
Online travel agencies maintain the majority share of hotel bookings in recent years
1% change in online gross bookings can mean millions in commission fees paid
How to create your OTA winback campaigns
How to create your OTA winback campaigns
OTA winback campaigns aim to shift bookings from OTAs to direct channels. You can target OTA bookers for future direct stays or persuade website visitors and potential bookers to book directly instead of through an OTA. The goal ultimately? You need to gain control of the guest relationship. Revinate customers excel here, with 41% open rates, 5% click-through rates, and $5.75 earned per email sent.
OTA winback campaigns aim to shift bookings from OTAs to direct channels. You can target OTA bookers for future direct stays or persuade website visitors and potential bookers to book directly instead of through an OTA. The goal ultimately? You need to gain control of the guest relationship. Revinate customers excel here, with 41% open rates, 5% click-through rates, and $5.75 earned per email sent.
OTA winback campaigns are responsible for thousands of reservations in a single year
OTA winback campaigns are responsible for millions in revenue in a single year
OTA winback campaigns are responsible for thousands of reservations in a single year
OTA winback campaigns are responsible for millions in revenue in a single year
Considering a switch from your basic CRM? With a hospitality-specific Customer Data Platform (CDP), you can efficiently collect and organize all data from multiple customer touchpoints across your portfolio in real time. Get a 360-degree view of guests, so you can make faster, smarter decisions about how to deliver tailored experiences and marketing campaigns to drive greater loyalty and direct revenue.
