Inspiration
[Guest First Name], sleep in tomorrow and join us for brunch
Sent: September 2022
Brand: voco® Orchard Singapore, an IHG Hotel
Category: Promotional, On Property
Hotel location: Singapore (APAC)
Our thoughts:
This email campaign sent by voco Orchard Singapore targeted their on-property guests with a special Sunday Brunch offer — and it captured their attention for both brunch and extended/future stays at the hotel. This campaign was sent to 126, had a 50% open rate, generated 218 room nights, and led to over S$51,000 in room revenue. A great example of how targeting on-property guest pays off!
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