The Revination
November 2025
Explore Revinate’s monthly digest of hospitality’s latest insights and tips. As hoteliers, we know you’re flooded with information. The Revination simplifies that noise, making it easier for you to focus on what’s happening in hospitality, why it matters, and what action you can take today. We also share our perspective on industry trends and highlighting the strategies driving game-changing results for hotels like yours. Subscribe on LinkedIn.
Your future guests are knocking
Your future guests aren’t looking to be found – they’re already knocking, waiting for you to let them in. They’re checking your rooms, comparing dates, and dreaming of poolside espresso. But maybe they get distracted, possibly by a shinier option. A smart lead-nurture strategy is how you bring them back and open the door to booking.
The best part? You don’t need complicated workflows to make it work. With the right technology, you can identify leads slipping through the cracks — abandoned bookings, unconverted calls, past guests who’ve gone quiet — and re-engage them with personalized, timely communication. Believe us when we tell you that a simple automated message delivered at the right time can revive interest and turn hesitation into direct revenue.
Numbers that matter
Power lead nurturing with a data-driven tech stack
51% of hoteliers plan to overhaul their tech stack in the next two years — a clear signal that outdated systems are holding revenue back. The biggest driver? Better guest data. The 2026 Hotel Technology Outlook Report from Stayntouch, NYU SPS Tisch Center survey also found that 68% of hoteliers are looking for systems with more precise data, showing that clean, actionable guest information is now central to revenue strategies. And that data is the fuel to power smarter lead nurturing. With clean, connected data, you can follow up on missed bookings, re-engage past guests, and convert more prospects into loyal customers. Precision isn’t optional anymore — it’s the backbone of every revenue-generating campaign.
Why it matters for hoteliers
Lead nurturing is where hotels turn interest into bookings, especially around high-traffic events like Black Friday and Cyber Monday. But without accurate guest data, your follow-up campaigns can fall flat: emails may miss the mark, upsell offers may be irrelevant, and missed opportunities translate directly to lost revenue.
The tech stack you use determines whether your guest data is connected, precise, and actionable. Outdated or fragmented systems make it difficult to segment leads, personalize messaging, or automate follow-ups at scale. The 51% of hoteliers planning a tech upgrade understand that the foundation of any successful lead nurturing strategy is a stack that captures the right data, keeps it organized, and enables timely action.
What’s Revinate’s take?
Hotels that focus on lead nurturing know that data strategy drives revenue strategy. A successful approach starts with defining what “actionable guest data” means for your property, then ensuring that your tech stack supports automated, personalized campaigns. Clean, connected data allows you to engage leads efficiently, recover missed bookings, and turn one-time guests into repeat customers. Technology enables these actions — but the strategy behind it determines the results.
Trends that matter
Wellness first: Why value-driven stays are outshining discounts
The global wellness tourism market has passed $830 billion, with wellness-focused travellers spending 40%–175% more than the average guest. It’s a clear signal that travellers are prioritizing experiences and well-being over pure price.
Why it matters for hoteliers
Wellness is no longer a “nice to have” — it’s becoming a major driver of booking decisions. Today’s guests want stays that help them recharge, feel good, and connect with a sense of purpose. That shift has big implications for BFCM and other promotional moments. Travelers aren’t responding to discounts alone; they’re looking for offers that feel relevant, personal, and genuinely valuable.
This opens the door for hotels that think beyond percentages off. A curated breakfast, a sleep-enhancing room touch, a simple wellbeing amenity, or a mindful onsite experience can carry more weight than a rate drop. When you lead with value, you not only increase conversion — you build stronger loyalty with guests who feel understood. Especially during high-volume promotional periods, value-led offers help your property stand out and maintain rate integrity.
What’s Revinate’s take?
Direct success comes from understanding what guests care about and using those insights to deliver experiences that feel personal, intentional, and genuinely valuable. Value-driven offers fit naturally into this approach. When hotels use their guest data to design moments that resonate — whether that’s comfort, wellbeing, or a thoughtful touch — they build stronger relationships and inspire deeper engagement. It’s this connection, not discounting, that drives healthier long-term revenue and keeps guests coming back.
Perspectives that matter
Upselling isn’t new, but AI is redefining how it’s done. See how hotels are using smart automation and guest insights to deliver offers that feel more personal, timely, and irresistible.
Hotel Spero focused on promoting upsells via Revinate Marketing to help generate incremental revenue. Discover how the hotel used Revinate’s upsell functionality to drive average incremental revenue of $3.5K each month.
