Revinate

Upsells boost revenue power

Upsells boost revenue power

Earn ancillary revenue at every stage of the guest journey

Upsells — room upgrades, late check-outs, and on-site amenity offers — supercharge ancillary revenue while enhancing guest experiences. Guests expect personalized recommendations and appreciate opportunities to customize their stay. By offering upsells across channels like email and phone, you meet guest expectations, show you care, and unleash incremental revenue. When you deliver what guests desire, upsells become the ultimate power for satisfaction and profit.

Upsells —like room upgrades, late check-outs, and on-site amenity offers — supercharge ancillary revenue while enhancing guest experiences. Guests expect personalized recommendations and appreciate opportunities to customize their stay. By offering upsells across channels like email and phone, you can meet guest expectations, show you care, and unleash incremental revenue. When you deliver what guests desire, upsells become the ultimate power for satisfaction and profit.

Make guests feel special with upsells

Make guests feel special with upsells

Guests want to feel valued, and personalized recommendations can make that happen. We know that 36% of guests will pay more for personalized experiences – something you can deliver with upsells. With the power of guest data, you can segment effectively and craft offers that boost satisfaction and loyalty. Use email or voice channel to deliver these upsells. The result? Happy, loyal guests, repeat stays, and unstoppable revenue growth.

Guests want to feel valued, and personalized recommendations can make that happen. We know that 36% of guests will pay more for personalized experiences – something you can deliver with upsells. With the power of guest data, you can segment effectively and craft offers that boost satisfaction and loyalty. Use email or voice channel to deliver these upsells. The result? Happy, loyal guests, repeat stays, and unstoppable revenue growth.

91% customers

People expect relevant offers and recommendations

65% average open rate

Guests open emails with “upgrade” in the subject line

91% customers

People expect relevant offers and recommendations

65% average open rate

Guests open emails with “upgrade” in the subject line

I can’t ask for more from the upsells program. The biggest benefit from a dollar standpoint is that we are making up to 3x our cost in revenue.

I can’t ask for more from the upsells program. The biggest benefit from a dollar standpoint is that we are making up to 3x our cost in revenue.

Tomo Kakegawa
Senior Director of Revenue & Digital Marketing, Hotel Spero

How to build an upsell program

How to build an upsell program

Guests are most interested in upsells like food and beverage, room amenities, check-in/check-out. With a Customer Data Platform powering your tech stack, you can identify the right guests for the right offers. Send first-time guests spa reservation offers to introduce on-site facilities. Or offer breakfast upgrades, late check-outs. You can build upsell opportunities across all stages of the guest journey – through email or through outbound calls.

Guests are most interested in upsells like food and beverage, room amenities, check-in/check-out. With a Customer Data Platform powering your tech stack, you can identify the right guests for the right offers. Send first-time guests spa reservation offers to introduce on-site facilities. Or offer breakfast upgrades, late check-outs. You can build upsell opportunities across all stages of the guest journey – through email or through outbound calls.

$83 average revenue

Generated through upsells sent with confirmation emails

42%

Guests prefer food & beverage upsells the most

$83 average revenue

Generated through upsells sent with confirmation emails

42%

Guests prefer food & beverage upsells the most

Booking: Targeting right

Segment guests based on interactions with campaigns, previous stays at portfolio hotels, and more. 137 pillars hotels and resorts generated more than $800,000

Pre-arrival: upsell emails

Guests open booking confirmation emails - include upsells to introduce them to facilities. Hotel Indigo Bali Seminyak Beach implemented this to win

Post-arrival: follow up

Send guests a follow up email just after they checked in or a day later to offer late check-outs, food & beverage offers. Hotel Spero generates $3,500/month by doing this

Automation

Automated campaigns to upsell services, like daily breakfast, once the guest has checked-in is efficient and profitable. Zoku grew upsell revenue 300% YoY across the group

Loyalty

Returning guests spend 67% more than new ones. Use data from previous stays to define upsells and win revenue. Martin Resorts doubled their email campaign revenue in 6 months

Feedback

Ask guests in post-stay surveys if they liked the upsells offered or whether there are additional options they'd prefer. Capture guest preferences and customize upsells for next time.

Upselling
The ultimate guide to upselling techniques for hotels
The ultimate guide to upselling techniques for hotels

Every hotel has upsell potential if a measured and calculated approach is applied. This guide is here to help you target your upsells to the right people at the right time. You’ll come away with a strategic approach to upselling that will help foster loyal guests and improve your upsell performance over time.

View guide →

A look inside
  • How upsells generate revenue
  • Upselling and the guest experience
  • Upselling techniques at every stage
  • Upsell performance measurement
  • Guest loyalty improvement

Despite having a small marketing team, we are able to make a big impact on revenue thanks to Revinate’s incredible automation features.

Despite having a small marketing team, we are able to make a big impact on revenue thanks to Revinate’s incredible automation features.

Poly Bhatt, Marketing & Communications Lead, Zoku

Poly Bhatt, Marketing & Communications Lead, Zoku

Webinars: best practices and tips from the experts

Webinars: best practices and tips from the experts

Customer stories: learn from your peers

Customer stories: learn from your peers

Blog posts: Essential reading

Blog posts: Essential reading

Hotel Moment podcast: Hospitality leaders sharing insights

Hotel Moment podcast: Hospitality leaders sharing insights

Everything you need to supercharge your hotel

Everything you need to supercharge your hotel

Need a clearer view of your guests?
Identify and retain your best guests with a unified 360 view of your guests.

Need a clearer view of your guests?
Identify and retain your best guests with a unified 360 view of your guests.

Relying too much on OTAs?
Engage with guests throughout their journey to maximize direct bookings.

Relying too much on OTAs?
Engage with guests throughout their journey to maximize direct bookings.

Missing guest requests — and staff?
Send personalized, AI-powered guest messages 24/7 to free up your staff.

Missing guest requests — and staff?
Send personalized, AI-powered guest messages 24/7 to free up your staff.

Need to improve your reputation?
Manage, measure, and optimize reviews across 100+ sites with 1 application.

Need to improve your reputation?
Manage, measure, and optimize reviews across 100+ sites with 1 application.

Want to convert more calls?
Boost inbound call conversion and outbound call strategy with Reservation Sales. Drive even more direct bookings with RezForce by allowing our reservation agents to pick up when your team logs off.

Want to convert more calls?
Boost inbound call conversion and outbound call strategy with Reservation Sales. Drive even more direct bookings with RezForce by allowing our reservation agents to pick up when your team logs off.

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