Revinate

Hotel Moment

DEEP DIVE WEBINARS

2026 Hospitality Benchmark Report leadership series: Email strategies that drive revenue in 2026

In hospitality marketing, simply checking the box of “send an email” is no longer a strategy. Join us for our first session of the 2026 Hospitality Benchmark Report leadership series, where we sit down with a 15+ year hospitality marketing leader, Christine Malfair, to dissect the North American email standards for 2026.

This isn’t just a high-level overview; it is a medical check-up for your email channel with tactical takeaways to improve your email efforts.

On demand

Meet your hosts

Christine Malfair Headshot

Christine Malfair, Fractional CMO, Malfair Marketing

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

What you’ll learn

Why targeting lists under 5000 leads to 10x higher conversion rates, and how to replicate this success at your property.

How to leverage recurring campaigns, like Cart Abandonment, to achieve industry-leading 63% open rates.

Strategies to capture the average $95 in incremental revenue per booking during critical stages in the guest journey.

Why targeting lists under 5000 leads to 10x higher conversion rates, and how to replicate this success at your property.

How to leverage recurring campaigns, like Cart Abandonment, to achieve industry-leading 63% open rates.

Strategies to capture the average $95 in incremental revenue per booking during critical stages in the guest journey.

Watch the recording

Upcoming webinar

On-demand

2026 Hospitality Benchmark Report: The voice channel playbook for 2026

Despite the rise of digital, the voice channel remains your highest-intent revenue engine. In 2026, a standard 100-room hotel can expect ~300 inbound lead calls during peak months. These are warm leads ready to transact!

What you’ll learn:

  • The $116k opportunity: How proactive outbound calls are driving an average of $1,164 in incremental revenue per room, and how to claim your share.
  • Maximizing peak conversion: Why winter and spring see conversion rates jump to 49–53%, and how to replicate that efficiency year-round through specialized sales coaching.
  • “No” is just the beginning: Strategies to capture and nurture the 1.5 non-booked leads per room we see in summer, turning lost calls into automated email recoveries.
  • Overcoming objections: How to use call data to identify why guests aren’t booking and how to arm your team with Revinate’s 10 Non-Negotiables to close the deal.
Amanda Wasco Brown headshot

Amanda Wasco Brown, Director of Revenue, Old Edwards Hospitality Group

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

2026 Hospitality Benchmark Report: The voice channel playbook for 2026

  • The $116k opportunity: How proactive outbound calls are driving an average of $1,164 in incremental revenue per room, and how to claim your share.
  • Maximizing peak conversion: Why winter and spring see conversion rates jump to 49–53%, and how to replicate that efficiency year-round through specialized sales coaching.
  • “No” is just the beginning: Strategies to capture and nurture the 1.5 non-booked leads per room we see in summer, turning lost calls into automated email recoveries.
  • Overcoming objections: How to use call data to identify why guests aren’t booking and how to arm your team with Revinate’s 10 Non-Negotiables to close the deal.
Amanda Wasco Brown headshot

Amanda Wasco Brown, Director of Revenue, Old Edwards Hospitality Group

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

Upcoming webinar

On-demand

Latest webinars

Hotel Moment

DEEP DIVE WEBINARS

Get updates when a new webinar drops