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2026 Hospitality Benchmark Report leadership series: Email strategies that drive revenue in 2026

In hospitality marketing, simply checking the box of “send an email” is no longer a strategy. Join us for our first session of the 2026 Hospitality Benchmark Report leadership series, where we sit down with a 15+ year hospitality marketing leader, Christine Malfair, to dissect the North American email standards for 2026.

This isn’t just a high-level overview; it is a medical check-up for your email channel with tactical takeaways to improve your email efforts.

On demand

Meet your hosts

Christine Malfair Headshot

Christine Malfair, Fractional CMO, Malfair Marketing

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

What you’ll learn

Why targeting lists under 5000 leads to 10x higher conversion rates, and how to replicate this success at your property.

How to leverage recurring campaigns, like Cart Abandonment, to achieve industry-leading 63% open rates.

Strategies to capture the average $95 in incremental revenue per booking during critical stages in the guest journey.

Why targeting lists under 5000 leads to 10x higher conversion rates, and how to replicate this success at your property.

How to leverage recurring campaigns, like Cart Abandonment, to achieve industry-leading 63% open rates.

Strategies to capture the average $95 in incremental revenue per booking during critical stages in the guest journey.

Watch the recording

Upcoming webinar

June 25. 2026 | 10:00 am PST

From full house to full profit: North America’s summer revenue playbook

Demand is strong. But profitability isn’t guaranteed.

Hotels in the US, Canada, and Latin America are looking forward to a summer season with strong occupancy forecasts. But a full house doesn’t automatically translate into a profitable hotel. High OTA commissions, missed opportunities in direct sales, and unused guest data can quickly erode margins.

Join this practical webinar with Revinators Jack Newkirk and Bailey Yeats and learn how hotel teams can act right now to convert strong summer demand into profitable direct sales.

What you’ll learn:

  • The 35% revenue potential that many hotels are leaving untapped during high season.
  • How to reduce your $124,000 OTA dependency without sacrificing occupancy rates.
  • A 5-week step-by-step plan with measures that you can implement immediately to capture more data and build your 2027 pipeline starting now.
Amanda Wasco Brown headshot

Jack Newkirk, Enterprise Sales Consultant, Revinate

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

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