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Stop ignoring the phone: Why the voice channel is your hidden revenue channel

Your voice channel is your most powerful booking engine. Are you using it to its fullest potential? For historic hotels, every call is a chance to sell more than a bed. It’s a chance to sell a story. But if your agents can’t confidently share what makes your property unique, then that means you’re leaving revenue on the table. Join Revinate and French Lick Resort for a webinar that will reveal how your team can unlock the voice channel to its maximum potential.

Meet your hosts

Jack Newkirk headshot

Jack Newkirk, Enterprise Sales Consultant, Revinate

Jason Wells headshot

Jason Wells, Customer Success Manager, Revinate

Dean Blackburn headshot

Dean Blackburn, Director of Resort Experience, French Lick Resort

What you’ll learn

Smarter staffing and operation decisions

Boost conversion rates for story-driven bookings

Drive more onsite ancillary revenue

Smarter staffing and operation decisions

Boost conversion rates for story-driven bookings

Drive more onsite ancillary revenue

Watch the recording

Upcoming webinar

Date: Wednesday, April 1, 2026
Time: 10 am PDT

2026 Hospitality Benchmark Report: The voice channel playbook for 2026

Despite the rise of digital, the voice channel remains your highest-intent revenue engine. In 2026, a standard 100-room hotel can expect ~300 inbound lead calls during peak months. These are warm leads ready to transact!

What you’ll learn:

  • The $116k opportunity: How proactive outbound calls are driving an average of $1,164 in incremental revenue per room, and how to claim your share.
  • Maximizing peak conversion: Why winter and spring see conversion rates jump to 49–53%, and how to replicate that efficiency year-round through specialized sales coaching.
  • “No” is just the beginning: Strategies to capture and nurture the 1.5 non-booked leads per room we see in summer, turning lost calls into automated email recoveries.
  • Overcoming objections: How to use call data to identify why guests aren’t booking and how to arm your team with Revinate’s 10 Non-Negotiables to close the deal.
Amanda Wasco Brown headshot

Amanda Wasco Brown, Director of Revenue, Old Edwards Hospitality Group

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

2026 Hospitality Benchmark Report: The voice channel playbook for 2026

  • The $116k opportunity: How proactive outbound calls are driving an average of $1,164 in incremental revenue per room, and how to claim your share.
  • Maximizing peak conversion: Why winter and spring see conversion rates jump to 49–53%, and how to replicate that efficiency year-round through specialized sales coaching.
  • “No” is just the beginning: Strategies to capture and nurture the 1.5 non-booked leads per room we see in summer, turning lost calls into automated email recoveries.
  • Overcoming objections: How to use call data to identify why guests aren’t booking and how to arm your team with Revinate’s 10 Non-Negotiables to close the deal.
Amanda Wasco Brown headshot

Amanda Wasco Brown, Director of Revenue, Old Edwards Hospitality Group

Bailey Yeats headshot

Bailey Yeats, Marketing Manager, Revinate

Upcoming webinar

Date: Wednesday, April 1, 2026
Time: 10 am PDT

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