Marketing Team
Meet the team behind our content
With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.
Featured articles
Top EMEA hotel email campaigns of 2024 (so far)
In 2024, the EMEA hotel market is embracing email as more than just a promotional tool—it's become a platform for storytelling. Instead of simply offering discounts, top campaigns are sharing unique narratives, such as behind-the-scenes insights or cultural experiences, turning emails into immersive journeys. These stories create emotional connections, making the emails memorable and impactful. This blog highlights EMEA hotel campaigns that excel in storytelling, showcasing how emails can move beyond transactions to build lasting [...]
Top APAC hotel email campaigns of 2024 (so far)
The year 2024 has flown by, and we're past the halfway mark. But we’ve already witnessed numerous stunning and high-performing hotel email campaigns in APAC. For good reason, since 75.4% of consumers still prefer email as their main communication channel, maintaining its top position for many years. Whether you're looking for inspiration or just want to celebrate some of the most successful APAC hotel email campaigns this year, we’ve got you covered. What you will [...]
How CDPs encourage direct bookings to boost a hotel’s NOI
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here. How much are you paying in OTA commissions? We took a quick poll of the audience at NAVIGATE Miami, Revinate’s annual conference and the answers ranged from 10% to over 25%. Yikes. So it’s probably not surprising that OTA commissions take one of the biggest bites out of hotel profit margins. In fact, OTA commissions have been [...]
Navigating new legislation: How California Senate Bill 644 and Assembly Bill 537 impact hoteliers
If there’s one thing we have come to expect in hospitality, it’s change. And, change is coming this summer with the introduction of two new laws in California: California Senate Bill 644 and California Assembly Bill 537. These legislations, effective from July 1, 2024, focus on cancellation policies and pricing transparency, respectively. Understanding and complying with these laws is crucial for hoteliers to avoid penalties and maintain a competitive edge. To help make it easy, [...]
Next level hotel loyalty programs: what we learned at NAVIGATE
Pop quiz time! What do TikTok, Instagram, and Snapchat have to do with hotel loyalty programs? Ready to be surprised? The answer is instant gratification. Globally, people are craving instant gratification. They seek it from their social channels — and hotel loyalty programs. Your guests want personalized and instant loyalty perks rather than a blanket points-based loyalty program. Here are some numbers. According to the 2023 McKinsey Report on Travel Loyalty, members of travel loyalty [...]
How Crown & Champa Resorts revolutionized their marketing to achieve $3M in lifetime revenue
How Crown & Champa Resorts revolutionized their marketing to achieve $3M in lifetime revenue Lifetime revenue $3M achieved in 10 months Average room revenue $19K per campaign Average open rate 35% per campaign Tactically, Revinate enables us to drive revenue by rapidly rolling out direct booking promotions. Strategically, Revinate allows us to make data-driven decisions, [...]