Featured articles
Why winning guest loyalty is top priority
This article was written by Max Starkov and originally published on Hospitality Net. Read more here. Some industry experts claim that hotel guests are inherently disloyal, are interested only in the best deal, and, inevitably, end up booking with the OTAs — where they find the lowest rates. I believe these “experts” are wrong. Hotel rates are important, of course, but people are looking for value, recognition, and personalized service delivery. A loyalty program can [...]
Emailing at the right tempo for fewer cart abandonments and more winbacks
Email fatigue is a clear and present problem for practically everyone under the sun who isn’t a monk abstaining from the temptations of the internet. All of us are opted in to blanket, impersonal newsletters that pile up in our inboxes, with this digital noise only further compounded by junk texts, social media direct messages, and telemarketers. It’s becoming an existential crisis, as our paleolithic salience networks in our brain were never designed for this [...]
Do’s and don’ts of converting travel browsers into bookers
It happened again: A potential guest landed on your hotel’s website, spent time browsing your room options, checked availability, and even clicked through to your booking engine. But then they left without completing their reservation. They were so close to booking, so why didn’t they? These website abandonments are incredibly frustrating when you’re working hard to increase direct bookings. And the challenge of turning lookers into bookers is real for hoteliers — and it’s one [...]
Revinate office hours for IHG hoteliers
Office hours for IHG hoteliers With office hours, you set the agenda. Don’t have time to stay the full session? No problem! Feel free to drop in and out. Office hours will not be recorded for distribution after the session. Questions will be answered on a first-come, first-served basis. Upcoming Office Hours:Oceania: Thursday, January 29, 2026 : 11am - 12pm, SydneyRegister nowAsia: Wednesday, February 18, 2026: 1pm - 2pm, Singapore Register [...]
The power of hotel remarketing: Bringing guests back to book
A classic hotel remarketing challenge: Say a potential guest lands on your hotel website and spends a solid 15 minutes browsing around. They check out your rooms, compare rates, maybe even eye that premium suite. They get all the way to adding it to their cart, punch in their travel dates, and then … poof. Gone. Browser closed. Revenue vanished into thin air. If this sounds painfully familiar, you’re not alone. Here's the brutal truth: [...]
Real hoteliers, real results: How properties around the world are turning cart abandonment into profit
Last week’s cart abandonment recovery playbook outlined strategies that you could deploy at your properties. But as any hotelier will tell you, there's a difference between theory and reality — especially when you're trying to hit your targets as quickly as possible. Or, you're trying to convince the owners that a new initiative is worth the investment. That's why the real success stories from properties that have implemented these strategies matter so much. The results [...]