Featured articles
5 tested examples to recover lost revenue from hotel website and cart abandonment
Have you ever wondered why potential customers flock to your website, eagerly explore amenities, begin the booking process, and then simply vanish before confirming their reservation? Even more disappear before ever reaching the booking engine. These phenomena are known as website and cart abandonment. And they cause more than a mere frustration. They’re missed opportunities for maximizing revenue and securing guest loyalty. We’ve created a guide with an in-depth look at the causes and impacts [...]
What is zero-party data? An overview (and a hot take) for hoteliers
Third-party data… second-party data… first-party data… and now zero-party data? Yes, there’s another kind of data you need to be aware of — and not just so that you can sound smart at the next hospitality conference, but so that you can bring in impressive business results for your hotel. (Though hopefully, after reading this article, you’ll be ready for both). If you came here for the textbook definition of zero-party data, we’ll quote Forrester, [...]
Experience 3 major benefits of automated text messaging for hotels
We live in a world where smartphones have become an extension of our hands, with 85% of Americans now relying on these devices for everything from checking the weather to checking into their hotels. Demand for businesses to use automated, AI-powered messaging is rapidly rising. And it’s predictably rampant among Millennials and Gen Z. These younger cohorts prefer AI chatbots and messaging over other forms of communication when looking for answers to simple queries. But [...]
Why you should consider a CDP in your 2024 hotel budget
If you think you know your guests, think again. Your guests might have come in the past for a romantic escape or for business. But now, they may be considering a family weekend vacation. The family of two that just checked in? They may prefer a text messages for communication now, but in the future they may go for email because it can be less intrusive. Are you keeping track of changes in guest preferences?. [...]
How to write lead nurture emails that actually convert
There’s a pivotal moment when you first connect with a potential guest. You’ve successfully captured their attention. Your next objective is to cultivate that initial spark. The fact is, nine out of ten visitors that come to your hotel website aren’t ready to book. This is when you can turn to the power of lead nurture emails. Lead nurture emails are tailored (but automated!) messages that perform a strategic dance of engagement and connection via [...]
What is first-party data and why is it important for hoteliers?
Before guests arrive at your hotel, they already have one clear expectation: to enjoy their stay. But each guest has their own needs and demands. How do you keep up with all of them while making sure your guests are satisfied? By simply getting to know them. The best way to do that at scale is with first-party data. But what is first-party data? What makes it different from other types of data and why [...]