Featured articles
The competitive edge of integrated data vs siloed approaches
This article was written by Ira Vouk and originally published on Hospitality Net. Let’s face it: Our industry has never been famous for being data-driven. We’ve been running on gut feelings, Excel spreadsheets, and the shape of the moon. But the future doesn’t care about gut feelings. The future runs on data. And not just any data — connected data. Connectivity is the magic word. Seamless, intelligent connections between different parts of your tech stack, [...]
Up in the air, loyalty on the ground: A conversation with Ellis Connolly
This article was written by Simone Puorto and originally published on Hospitality Net. "There is nothing cheap about loyalty." I wrote those words years ago while evoking Ryan Bingham and his manic pilgrimage through miles and tiers, and I still believe them today. Because the true loyalty currency is not plastic or points. Loyalty is, instead, measured in attention, presence, memory, and the feeling of being recognized. Today, loyalty programs still generate revenue for the [...]
Microsegmentation for hotels: Driving revenue through direct bookings
Two guests book the same property. Same city. Same age. Same check-in date. But one always upgrades to a suite and books spa services. Meanwhile, the other books early, uses loyalty perks, and prefers a late checkout. Demographically speaking, they’re identical. But behaviorally? Well, they couldn’t be more different. And that means how you communicate with them has to be different as well. This is where microsegmentation comes into play and gives your properties a [...]
Revinate expands its presence in Asia Pacific to fuel growth
Press release Revinate expands its presence in Asia Pacific to fuel growth Your Content Goes Here Travel and hospitality SaaS veteran Jeff Hoh joins as APAC Head of Sales alongside hospitality expert Nick Ellis as Australia Country Director. The duo bring experience with Agoda, Bookaway, Seatos, Accor, Ovolo, Spicers Retreats, and Salter Brothers Hospitality Singapore Revinate, hospitality's leading direct booking platform, is excited to [...]
Why winning guest loyalty is top priority
This article was written by Max Starkov and originally published on Hospitality Net. Read more here. Some industry experts claim that hotel guests are inherently disloyal, are interested only in the best deal, and, inevitably, end up booking with the OTAs — where they find the lowest rates. I believe these “experts” are wrong. Hotel rates are important, of course, but people are looking for value, recognition, and personalized service delivery. A loyalty program can [...]
Emailing at the right tempo for fewer cart abandonments and more winbacks
Email fatigue is a clear and present problem for practically everyone under the sun who isn’t a monk abstaining from the temptations of the internet. All of us are opted in to blanket, impersonal newsletters that pile up in our inboxes, with this digital noise only further compounded by junk texts, social media direct messages, and telemarketers. It’s becoming an existential crisis, as our paleolithic salience networks in our brain were never designed for this [...]