Featured articles
Why hotels can’t afford to ignore voice as a service (VaaS)
Your hotel call center isn’t performing the way you want it to. Sometimes the call quality isn’t great, and your agents miss out on potential bookings because of dropped or abandoned calls. Your current system doesn’t integrate with your CRM or PMS. So, your hotel call center team struggles to offer the relevant upsells and personalized communication that today’s travelers expect. To top it off, you’re spending a decent chunk of your limited budget to [...]
Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels
Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. And what if you had high-level segmentation at your fingertips, allowing you to develop more targeted marketing campaigns that increase loyalty by making every guest feel like a VIP? Enter the hotel Customer Data Platform (CDP). A hotel CDP is like a super-smart concierge that connects [...]
The 7 top hotel marketing channels and how to make the most of them
The global online travel market is estimated to be worth an impressive $1 billion in 2030. The demand is there, but are you capturing your share of it? To get your piece of the pie, you need to cover multiple hotel marketing channels and optimize them for direct booking revenue. Hotel marketing channels are the avenues where you interact with your guests (and potential guests). From research to booking to post-stay surveys, there are dozens [...]
Voice channel success: 3 must-haves for your hotel call center
It isn’t news that customer service is a top priority for hotels. However, what customer service looks like is shifting. As much as 73% of customers consider the experience an important factor in their purchasing decisions, yet nearly 1 in 2 customers aren’t satisfied with the service experience they receive. When you consider phone calls are the top choice to resolve customer service issues and that the majority of people prefer chatting with live customer [...]
Win-back email campaigns for bigger profits and greater loyalty
OTA commissions have doubled since 2015 — often exceeding rates of 30% to 35% for many properties. And, acquiring new customers can cost anywhere from 5X to 25X more than retaining existing ones. The math is simple. Repeat business from direct bookings is much more lucrative than constantly acquiring new customers. If you’d like to keep more of your hard-earned revenue, read on to discover how easy it is to recapture past guests and increase [...]
The Direct Booking Summit: 4 insights for APAC hoteliers
Hundreds of APAC hoteliers gathered in Siam Kempinski, Bangkok for the Direct Booking Summit on March 14th-15th, 2023. The 2-day event was packed with knowledge presented by industry experts, such as Google, OTA Insight, and IDEAS. As the platinum sponsor, Revinate was at the summit and facilitated lively discussions about first-party data, direct booking strategy, how to accelerate demand and more as we spent time with our hotel technology partners. Are you a hotelier who [...]