Featured articles
How hotels are shifting OTA bookings to direct channels and boosting revenue in months
If you've ever looked at your monthly OTA commission bill and thought, “There has to be a better way,” you're not alone. OTA reliance doesn’t happen overnight. It builds slowly, until hotels realize most of their demand is flowing through channels they don’t fully control. The result is familiar: less guest data, fewer upsell opportunities, and reduced profitability. The good news is that hotels are proving this can change quickly. In the examples below, three [...]
The latest hospitality trends for 2026: Five themes reshaping the guest experience
Hotel Moment WITH KAREN STEPHENS Episode 157 In this week’s episode of Hotel Moment, Revinate CMO, Karen Stephens, and Revinate Marketing Coordinator, Brenna Turpin, unpack the five driving forces that will redefine hospitality in 2026, and why hoteliers can’t afford to wait. The message is clear: The era of passive data collection is over, and the properties that harness their data in real time will set the pace for [...]
Mr. C Miami’s focus on personalization drives $5M in revenue thanks to Revinate Marketing and Dragonfly Strategists
Mr. C Miami's focus on personalization drives $5M in revenue thanks to Revinate Marketing and Dragonfly Strategists Lifetime revenue $5 million in lifetime revenue on email channel alone Database health 76% database health Open and click through rates 39% average open rate, and 1.4% average click-through rate With Dragonfly and Revinate Marketing, we’ve streamlined the [...]
OTA guest conversion strategy for hotels: The ultimate guide
Let’s be honest: Most properties rely on OTAs to fill rooms. Third-party platforms like Booking.com and Expedia deliver visibility you can’t ignore. But from the moment an online travel agency (OTA) guest walks through your doors, you gain something far more valuable than a single reservation: an opportunity to win their next stay directly. They’ve already experienced your property and your warm hospitality. Now it’s time to make sure their next booking comes directly through [...]
Inside UMusic Hospitality & Lifestyle: Personalizing the guest experience through music
Hotel Moment WITH KAREN STEPHENS Episode 155 In this week’s episode of Hotel Moment, Jordi Solé, President of UMusic Hospitality and Lifestyle, joins Revinate CMO Karen Stephens to share how music can completely reshape how your hotel approaches personalization, storytelling, and guest connection. It all starts with understanding the emotional journey behind every stay. Jordi has seen firsthand how music can elevate every touchpoint — from pre-arrival anticipation to [...]
Sales equals speed in 2026 for hotel lead nurturing
This article was written by Adam Mogelonsky We all know the cheetah is the fastest land animal, but do you know what’s the next fastest out on the African savannah? Its prey. For all the majestic epithets and associations for this big cat, it’s only marginally faster than the springbok and other types of antelope. Yet to the speediest go the spoils. Cultivating leads in hospitality to win the sale is a consummate task for [...]

