Featured articles
Why hoteliers need to master email deliverability
In hospitality marketing, your email list is one of your most valuable assets, delivering up to $1,479 in average booking value. It's how you connect with guests, build loyalty, and drive direct bookings. But with significant and ongoing changes from major mailbox providers like Google and Yahoo, the landscape of email marketing is shifting — and not without challenges. Today, hoteliers face stricter deliverability thresholds, easier unsubscribe tools, and shrinking inbox limits, all of which [...]
The AI-powered hotel upsell: Turning every channel into a revenue generator
This article was written by Henri Roelings and Karen Stephens. A guest is about to check in. They’ve booked a city-view room for two nights, and your data knows they stayed six months ago and splurged on a spa treatment. Before they even arrive, your front desk gets a quiet nudge: “Offer the spa package again. Add a glass of champagne on arrival.” That’s the impact of an AI-powered hotel upsell. Upselling has always been [...]
BFCM checklist: Top 5 plays for hoteliers
It’s Black Friday weekend, and your guests are ready to book. Only one question lingers: Are you ready for them? This BFCM checklist outlines the top five plays top-performing hotels will use this year to turn seasonal buzz into direct bookings and long-term revenue. Because the truth is that Black Friday, Cyber Monday, and Travel Tuesday are no longer just for retailers. In hospitality, they’ve become some of the most strategic booking days of the [...]
How Portola Hotel & Spa successfully scaled on-property guest engagement
How Portola Hotel & Spa successfully scaled on-property guest engagement Staff productivity 45% automation rate vs 37% average Guest satisfaction Increased positive post-stay feedback Guest engagement Increased in-person guest interactions We love Ivy. It is really easy to set up and our guests love the convenience of having their questions answered without needing to call [...]
Hotel guest segmentation: Why fewer options mean more bookings
Picture this: Caroline is a business traveler who has stayed at your hotel before and has left glowing reviews. On her previous trips, she has always stopped at your gift store after checkout to buy her young kids gifts. Imagine utilizing hotel guest segmentation to send Caroline an offer to bring her young kids with her to celebrate the holiday season. You list the right room options, include information about the kids’ club, and offer [...]
Hotel market segments: How top hotels turn data into bookings
Consider the last time you opened an email that felt like it was written just for you. How much of it did you read? Did you click through? Chances are, you did — that’s the power of personalization. And in hospitality, the way you get there is by knowing your hotel market segments. Across the globe, properties are moving beyond targeting broad demographics and prioritizing segmentation. And the results have been phenomenal: increased direct bookings, [...]