Marketing Team
Meet the team behind our content
With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.
Featured articles
BFCM checklist: Top 5 plays for hoteliers
It’s Black Friday weekend, and your guests are ready to book. Only one question lingers: Are you ready for them? This BFCM checklist outlines the top five plays top-performing hotels will use this year to turn seasonal buzz into direct bookings and long-term revenue. Because the truth is that Black Friday, Cyber Monday, and Travel Tuesday are no longer just for retailers. In hospitality, they’ve become some of the most strategic booking days of the [...]
Hotel guest segmentation: Why fewer options mean more bookings
Picture this: Caroline is a business traveler who has stayed at your hotel before and has left glowing reviews. On her previous trips, she has always stopped at your gift store after checkout to buy her young kids gifts. Imagine utilizing hotel guest segmentation to send Caroline an offer to bring her young kids with her to celebrate the holiday season. You list the right room options, include information about the kids’ club, and offer [...]
Hotel market segments: How top hotels turn data into bookings
Consider the last time you opened an email that felt like it was written just for you. How much of it did you read? Did you click through? Chances are, you did — that’s the power of personalization. And in hospitality, the way you get there is by knowing your hotel market segments. Across the globe, properties are moving beyond targeting broad demographics and prioritizing segmentation. And the results have been phenomenal: increased direct bookings, [...]
The competitive edge of integrated data vs siloed approaches
This article was written by Ira Vouk and originally published on Hospitality Net. Let’s face it: Our industry has never been famous for being data-driven. We’ve been running on gut feelings, Excel spreadsheets, and the shape of the moon. But the future doesn’t care about gut feelings. The future runs on data. And not just any data — connected data. Connectivity is the magic word. Seamless, intelligent connections between different parts of your tech stack, [...]
Up in the air, loyalty on the ground: A conversation with Ellis Connolly
This article was written by Simone Puorto and originally published on Hospitality Net. "There is nothing cheap about loyalty." I wrote those words years ago while evoking Ryan Bingham and his manic pilgrimage through miles and tiers, and I still believe them today. Because the true loyalty currency is not plastic or points. Loyalty is, instead, measured in attention, presence, memory, and the feeling of being recognized. Today, loyalty programs still generate revenue for the [...]
Microsegmentation for hotels: Driving revenue through direct bookings
Two guests book the same property. Same city. Same age. Same check-in date. But one always upgrades to a suite and books spa services. Meanwhile, the other books early, uses loyalty perks, and prefers a late checkout. Demographically speaking, they’re identical. But behaviorally? Well, they couldn’t be more different. And that means how you communicate with them has to be different as well. This is where microsegmentation comes into play and gives your properties a [...]