Marketing Team
Meet the team behind our content
With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.
Featured articles
Top 10 DOs and DON’Ts for your hotel lead nurturing strategy
What if the secret to better lead nurturing isn't picking between technology and people, but knowing exactly when to use each? AI in hospitality is redefining how you engage with guests, and with 78% of chains already investing in AI, the race is on. But the challenge is that too many properties go all-in on automation or stick solely to human follow-up, missing that balance that actually converts. The sweet spot in successful lead nurturing [...]
Winning the holiday rush: Last-minute moves that convert | a Revinate webinar
Hotel Moment WITH KAREN STEPHENS Episode 154 The holiday rush is here, and last-minute bookings don’t have to mean missed opportunities. This week, we're featuring a webinar from our series, Hotel Moment Deep Dive, with Angela Berkey, Senior Director, Reservation Sales & CRM, CoralTree Hospitality, and Revinators Anisha Yadav, VP Customer, and Melissa McMullin, Product Marketing Manager. You’ll hear smart strategies for turning those late arrivals into big wins. [...]
Tetherow’s ‘Autumn Awaits’ email achieves above-average open and click-through rates
Inspiration Tetherow’s ‘Autumn Awaits’ email achieves above-average open and click-through rates Subject line: Bend Awaits: Autumn Colors & Holiday Magic Sent: September 2025 Brand: Tetherow Category: Inspiration Hotel location: Bend, OR (North America) Our thoughts: Nestled on the edge of the Deschutes National Forest in Bend, Oregon, Tetherow is a luxury resort offering a stunning escape. The property provides world-class golf, a pool, three distinct restaurants, and a full-service fitness facility, [...]
Lead nurturing champions: hotels mastering the human-digital balance
Most guests don’t book on their first interaction. They explore your website, fill out a form, or call the reservations team — then vanish. For many hotels, that’s the end of the conversation. But for hospitality leaders, it’s just the beginning. Lead nurturing bridges the gap between interest and booking. It combines automation, a Customer Data Platform and human follow-up to guide every potential guest toward a direct reservation. Hotels that master the right balance [...]
Service as a strategy: How to drive more revenue with frontline staff
Hotel Moment WITH KAREN STEPHENS Episode 153 In this week’s episode of Hotel Moment, Geoffrey Toffetti, CEO of Frontline Performance Group, joins Revinate CMO Karen Stephens, with direct advice for hoteliers looking to improve their ancillary revenue. Geoffrey urges hoteliers to focus on service first — citing the correlation between improving service scores and revenue growth. Because hoteliers who treat every stage of the guest journey as an opportunity to [...]
Beyond price: The future of hotel upselling and cross-selling
An interview with Scott Dahl and Mercedes Blanco In this conversation, Scott Dahl and Mercedes Blanco unpack how upselling and cross-selling are evolving as hotels head into 2026. What used to be about upgrades and price points has become about creating moments that matter. Today’s travelers look for meaning, connection, and experiences that feel personal. https://youtu.be/SUkd13Q7PdE Mercedes, drawing on her experience in digital marketing and hospitality technology, shares how AI is transforming guest engagement. From [...]