Revinate

Marketing Team

Meet the team behind our content

With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.

Brenna Turpin

Brenna produces and co-hosts the Hotel Moment podcast and helps scale Revinate’s content library, writing blogs and industry editorials. Inspired by her time at Revinate, Brenna recently got her passport and is excited to start filling it with stamps!

Freya Craig

Freya is a Senior Customer Marketing and Product Marketing Manager at Revinate, where she helps hoteliers get the most out of the company’s email marketing and guest feedback solutions. She is passionate about showcasing the impact Revinate Marketing has on customers and sharing best practices that inspire hospitality professionals.

Linden Plumley

Linden has built deep expertise in customer success through various roles at Revinate, including Director of Training and Support. As a Product Marketing Manager, she leverages this experience to support the Customer Data Platform and Ivy.

Lucia Apostol

Lucia is a marketer who believes the best marketing reads like a story worth telling. With a background in tech, she crafts narratives that turn data into dialogue and campaigns into conversations across web, email, and beyond.

Melissa McMullin

Melissa is a Product Marketing Manager specializing in Revinate’s voice solutions, Reservation Sales and RezForce. She enjoys connecting with hoteliers to understand their challenges and successes while showcasing how Revinate’s solutions can help them succeed.

René Garcia

Rene is a seasoned marketer with several years of experience in the hospitality industry. He specializes in email, web, multi-media, and marketing copy.

Featured articles

How Grupo Brisas increased their direct channel revenue 30% YOY

How Grupo Brisas increased their direct channel revenue 30% YOY Goal Drive direct revenue. Strategy Focus on direct booking channels. Results 30% increase in direct channel revenue YOY. Revinate is an incredibly powerful revenue generation solution. Luis Estrada Digital Marketing Manager, Grupo Brisas The brand Grupo Brisas is a collection [...]

How property-level marketing with Revinate is driving direct bookings at Holiday Inn Singapore Little India

How property-level marketing with Revinate is driving direct bookings at Holiday Inn Singapore Little India Goal Generate direct revenue through email marketing. Strategy Thoughtful segmentation and personalization across email marketing. Results Above-average open and click-through rates of 38% and 3%. Through continuous optimization, the hotel’s 2023 campaigns achieved above-average open and click-through rates of 38% [...]

How SCP Hotels leverages zero-party data from Revinate in demand generation campaigns to drive repeat bookings

How SCP Hotels leverages zero-party data from Revinate in demand generation campaigns to drive repeat bookings Goal Increase efficiencies and return on advertising spend (ROAS). Strategy Use advanced segmentation across all campaigns. Results 22:1 return on advertising spend (120% improvement). We were excited to see the positive impact of the Adoro Platform being used in [...]

How Emerald Lake Lodge turns guest excitement into Upsell revenue

Inspiration How Emerald Lake Lodge turns guest excitement into Upsell revenue Subject line: Your Reservation at Emerald Lake Lodge Sent: At booking Brand: Canadian Rocky Mountain Resorts Category: Inspiration Hotel location: Field, British Columbia, Canada Our thoughts: Emerald Lake Lodge’s confirmation email is an example of using email marketing best practices to capitalize on the highest-engagement touchpoint in the guest journey. Because guests are excited about their [...]

By |July 22, 2026|Categories: Inspirations|Tags: |

Holiday Inn Resort Bintan Lagoi Beach turns Father’s Day into a family activity, not just a discount

Inspiration Holiday Inn Resort Bintan Lagoi Beach turns Father's Day into a family activity, not just a discount Subject line: Discover What's On This Father's Day at Holiday Inn Resort Bintan Sent: June 2026 Brand: Holiday Inn Resort Bintan Lagoi Beach Category: Inspiration Hotel location: Bintan, Riau Islands, Indonesia (APAC) Our thoughts: This campaign stands out for what it doesn't do: no room discount, no seasonal sale. Instead, "Made with [...]

By |July 21, 2026|Categories: Inspirations|Tags: |

Crowne Plaza Adelaide turns cancellations into a soft, no-pressure invitation to come back

Inspiration Crowne Plaza Adelaide turns cancellations into a soft, no-pressure invitation to come back Subject line: We're sorry you couldn't make it. Sent: Automated campaign | 3 days after cancellation Brand: Crowne Plaza Adelaide Category: Inspiration Hotel location: Adelaide, South Australia (APAC) Our thoughts: Cancellation emails can easily tip into guilt-tripping or hard-selling, but Crowne Plaza Adelaide keeps this one light and understanding. It opens by simply acknowledging the guest's [...]

By |July 21, 2026|Categories: Inspirations|Tags: |