Featured articles
How Grupo Brisas increased their direct channel revenue 30% YOY
How Grupo Brisas increased their direct channel revenue 30% YOY Goal Drive direct revenue. Strategy Focus on direct booking channels. Results 30% increase in direct channel revenue YOY. Revinate is an incredibly powerful revenue generation solution. Luis Estrada Digital Marketing Manager, Grupo Brisas The brand Grupo Brisas is a collection [...]
How property-level marketing with Revinate is driving direct bookings at Holiday Inn Singapore Little India
How property-level marketing with Revinate is driving direct bookings at Holiday Inn Singapore Little India Goal Generate direct revenue through email marketing. Strategy Thoughtful segmentation and personalization across email marketing. Results Above-average open and click-through rates of 38% and 3%. Through continuous optimization, the hotel’s 2023 campaigns achieved above-average open and click-through rates of 38% [...]
How SCP Hotels leverages zero-party data from Revinate in demand generation campaigns to drive repeat bookings
How SCP Hotels leverages zero-party data from Revinate in demand generation campaigns to drive repeat bookings Goal Increase efficiencies and return on advertising spend (ROAS). Strategy Use advanced segmentation across all campaigns. Results 22:1 return on advertising spend (120% improvement). We were excited to see the positive impact of the Adoro Platform being used in [...]
How Emerald Lake Lodge turns guest excitement into Upsell revenue
Inspiration How Emerald Lake Lodge turns guest excitement into Upsell revenue Subject line: Your Reservation at Emerald Lake Lodge Sent: At booking Brand: Canadian Rocky Mountain Resorts Category: Inspiration Hotel location: Field, British Columbia, Canada Our thoughts: Emerald Lake Lodge’s confirmation email is an example of using email marketing best practices to capitalize on the highest-engagement touchpoint in the guest journey. Because guests are excited about their [...]
Holiday Inn Resort Bintan Lagoi Beach turns Father’s Day into a family activity, not just a discount
Inspiration Holiday Inn Resort Bintan Lagoi Beach turns Father's Day into a family activity, not just a discount Subject line: Discover What's On This Father's Day at Holiday Inn Resort Bintan Sent: June 2026 Brand: Holiday Inn Resort Bintan Lagoi Beach Category: Inspiration Hotel location: Bintan, Riau Islands, Indonesia (APAC) Our thoughts: This campaign stands out for what it doesn't do: no room discount, no seasonal sale. Instead, "Made with [...]
Crowne Plaza Adelaide turns cancellations into a soft, no-pressure invitation to come back
Inspiration Crowne Plaza Adelaide turns cancellations into a soft, no-pressure invitation to come back Subject line: We're sorry you couldn't make it. Sent: Automated campaign | 3 days after cancellation Brand: Crowne Plaza Adelaide Category: Inspiration Hotel location: Adelaide, South Australia (APAC) Our thoughts: Cancellation emails can easily tip into guilt-tripping or hard-selling, but Crowne Plaza Adelaide keeps this one light and understanding. It opens by simply acknowledging the guest's [...]

