Marketing Team
Meet the team behind our content
With diverse expertise spanning strategy, customer marketing, and product storytelling, our team is dedicated to empowering hoteliers and providing the resources they need to build stronger guest relationships and drive direct revenue.
Featured articles
Skip the guesswork with a first-party data strategy
Imagine waking up tomorrow to find that your hotel’s guest data has been wiped out. No more detailed booking histories, no more personalized preferences, and no more insights into your guests’ behaviors. Instead, you're left relying on OTAs and third-party data providers who own the keys to your guests’ information — data that could’ve helped you increase guest loyalty, drive direct bookings, and improve your bottom line. It’s a nightmare scenario for any hotelier, but [...]
Tips to prepare for hotel peak call season
The voice channel isn’t just another booking option. It’s a driving force for direct revenue. The fact is, 30% of customers across all age groups — including those tech-savvy younger generations — still prefer the personal touch of a phone call. And voice channel reservations average an impressive $1,570 in value. It outperforms every other booking method, making it crystal clear why you can’t afford to miss a single ring. With fall foliage trips, winter [...]
How to make the hotel marketing funnel work for you
In 2023, US hoteliers spent over $3 billion on advertising. But how much of that was actually effective, and how much went to waste? In order to get the best return on your marketing spend, you need to understand the hotel marketing funnel and how to make it work for you. Because the marketing funnel isn’t like fishing. You’re not casting a line into the deepest waters of your target audience in the hopes that [...]
10 excellent Black Friday campaign examples for hotels
They’re coming! The best 2024 Black Friday offers and discounts are landing in your email inbox soon. Chances are you will find one or more offers that will draw your attention and encourage you to make a purchase. Good news — many of your subscribers feel the same way, especially for hotel stays. If you haven’t already begun drafting your own Black Friday email campaigns, we have three examples from real hoteliers to inspire you. [...]
4 questions to ask yourself when adopting new hotel technology
The train has left the station. Are you on it? Innovation in the technology space is happening faster than the industry ever expected. The pace of innovation is like that of a high-speed train. “The technology revolution is here. It's moving. Better get on board because it's more like a high-speed rail train if you don't get on board,” says Robbert Manussen, Area Director at IHG Taiwan, on the Hotel Moment podcast. Technology adoption can [...]
4 tips for building a modern loyalty program
This article was originally developed and published for Hospitality Net's Data and Business Intelligence Thematics. Read more here.Does your loyalty program need a little zhuzhing up? In case you missed the memo, points-based loyalty programs just aren’t as exciting as they once were. Travelers are expecting more from hotel brands, with 79% of Gen Z and Millennial travelers saying they care more about the experience than the cost of the trip.Loyalty programs are one strategy [...]