Featured articles
How Emerald Lake Lodge turns guest excitement into Upsell revenue
Inspiration How Emerald Lake Lodge turns guest excitement into Upsell revenue Subject line: Your Reservation at Emerald Lake Lodge Sent: At booking Brand: Canadian Rocky Mountain Resorts Category: Inspiration Hotel location: Field, British Columbia, Canada Our thoughts: Emerald Lake Lodge’s confirmation email is an example of using email marketing best practices to capitalize on the highest-engagement touchpoint in the guest journey. Because guests are excited about their [...]
Holiday Inn Resort Bintan Lagoi Beach turns Father’s Day into a family activity, not just a discount
Inspiration Holiday Inn Resort Bintan Lagoi Beach turns Father's Day into a family activity, not just a discount Subject line: Discover What's On This Father's Day at Holiday Inn Resort Bintan Sent: June 2026 Brand: Holiday Inn Resort Bintan Lagoi Beach Category: Inspiration Hotel location: Bintan, Riau Islands, Indonesia (APAC) Our thoughts: This campaign stands out for what it doesn't do: no room discount, no seasonal sale. Instead, "Made with [...]
Crowne Plaza Adelaide turns cancellations into a soft, no-pressure invitation to come back
Inspiration Crowne Plaza Adelaide turns cancellations into a soft, no-pressure invitation to come back Subject line: We're sorry you couldn't make it. Sent: Automated campaign | 3 days after cancellation Brand: Crowne Plaza Adelaide Category: Inspiration Hotel location: Adelaide, South Australia (APAC) Our thoughts: Cancellation emails can easily tip into guilt-tripping or hard-selling, but Crowne Plaza Adelaide keeps this one light and understanding. It opens by simply acknowledging the guest's [...]
InterContinental Osaka celebrates 10 years in the Michelin Guide with a guest chef event invitation
Inspiration InterContinental Osaka celebrates 10 years in the Michelin Guide with a guest chef event invitation Subject line: Special Guest Chef Events with Pierre! / パリよりミシュランシェフを招聘、ゲストシェフイベント開催！ Sent: June 2026 Brand: InterContinental Osaka Category: Inspiration Hotel location: Osaka, Japan (APAC) Our thoughts: This campaign turns a restaurant milestone into an event worth traveling for. Pierre, the hotel's specialty restaurant, marks ten consecutive years in the Michelin Guide by reuniting Head [...]
voco Kirkton Park Hunter Valley invites past guests back with a slower, feeling-first winter offer
Inspiration voco Kirkton Park Hunter Valley invites past guests back with a slower, feeling-first winter offer Subject line: Your sign for a Winter Escape Sent: April 2026 Brand: voco Kirkton Park Hunter Valley Category: Inspiration Hotel location: Pokolbin, NSW, Australia (APAC) Our thoughts: This campaign leans into emotional storytelling before pushing the offer, and it works well as a returning-guest play. Rather than opening with the deal, [...]
How Elements of Byron unified the guest experience
How Elements of Byron created a connected guest journey while driving more direct revenue Email booked revenue A$1M in booked revenue from Revinate Marketing campaigns Outbound booked revenue A$1.55M in outbound booked revenue with Revinate Reservation Sales Inbound conversion 55.6% inbound booking conversion rate with Revinate Reservation Sales Everything is connected now—from marketing and reservations to guest feedback—which creates a better [...]