Revinate

Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Featured articles

Upselling hotel examples: How top properties boost revenue with upsells

Hotel upselling is one of the most powerful yet underutilized levers in hospitality revenue management. When it’s done correctly, upselling is not about selling harder. Instead, it’s about creating personalized guest experiences that feel tailored, valuable, and worth paying more for. Today’s most successful hotels understand that upselling isn’t just about offering room upgrades — it’s about much more. Upselling can happen across every guest touchpoint — from pre-arrival emails to front-desk interactions, spa bookings, [...]

By |October 8, 2025|Categories: Blog|Tags: |

Total revenue management: Hotel upselling across guest touchpoints

When most people think of hotel upselling, they often think of it as offering a guest a bigger room at check-in. But today, upselling in hotels means so much more. Every single interaction you have with a guest — from booking to pre-arrival communications to in-person conversations — is an opportunity to create both value for your guest and revenue for your property. There’s just one key difference, and that lies in how you approach [...]

By |October 2, 2025|Categories: Blog|Tags: |

Revinate appoints seasoned SaaS executive Ankur Bhandari as CFO

Press release Revinate appoints seasoned SaaS executive Ankur Bhandari as CFO to accelerate next phase of growth Your Content Goes Here Fortune 500 veteran joins as the company’s Customer Data Platform continues to unlock revolutionary omnichannel guest journeys for hospitality businesses globally SAN FRANCISCO, CA, USA (September 2, 2025) — Revinate, hospitality's leading direct booking platform, today announced the appointment of Ankur Bhandari as [...]

By |September 2, 2025|Categories: Press releases|

Loyalty in action: How top hotels optimized their programs to drive direct bookings

To kick off the loyalty program optimization track of the Direct Bookings Mastery Certification, we shared our exclusive guide on how you can go beyond the basic points-based hotel guest loyalty program model to meet rising guest expectations and drive more direct bookings. But what can you expect when you put those core strategies into practice? After all, if you’re going to spend the time revamping your hotel guest loyalty program to provide the recognition [...]

By |August 21, 2025|Categories: Blog|Tags: |

The Future of Hotel Data Report Reveals Nearly 50% of Hoteliers Struggle to Access Critical Data

Press release The Future of Hotel Data Report reveals nearly 50% of hoteliers struggle to access critical data, limiting revenue growth Your Content Goes Here Report from Revinate and Hapi finds disconnected systems and inaccurate data are top barriers to personalized guest experiences San Francisco – August 19, 2025 Hapi, hospitality's data connectivity partner, and Revinate, the industry's leading customer data and direct booking platform, today [...]

By |August 19, 2025|Categories: Press releases|

The Marker Waterfront Resort Key West and Southernmost Beach Resort

Revinate powers Key West properties The Key West properties earned $4.9M in direct revenue in 12 months with Revinate The teams at The Marker Key West Harbor Resort and Southernmost Beach Resort achieved a 40% conversion rate on voice calls over 12 months. They increased their average stay value by over 10% and also powered their future bookings with a 70% email capture rate. Read the full story here > [...]