Revinate

Sanjana Chappalli

VP - Brand Marketing and Communications

Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.

Invest in your brand and make people feel special and valued even before they have booked with you.

If you could give one piece of advice to hoteliers looking to drive more direct bookings, what would it be?

Regardless of whether you are part of a group or an independent hotel, building a brand will pay rich dividends.

What's the most creative way you've seen a hotel use guest messaging or email marketing?

A guest, impressed by the guest messaging concierge, walked up to a hotel front desk to ask the concierge out on a date. He had no idea that he was texting with a messaging product and had assumed it was a human!

If you were a hotel amenity, what would you be and why?

I’d be the gym/fitness centre. People are intentional when they walk into these and they always walk out feeling great for having taken the time to invest in themselves.

Featured articles

Innovation and tech adoption in hospitality

The Hotel Moment podcast — episode 42 This week on the Hotel Moment podcast, Revinate’s CRO, Karen Stephens, and Fabricio Titiro, Director of Product Management at Oracle, are exploring what product innovation means for the guest experience. You’ll find out how to weigh the risks and when to get ahead when it comes to technology adoption. Listen in to find out how to prepare your hotel for the future with technology that [...]

By |September 23, 2022|Categories: Hotel Moment Podcast|

Labor trends, flexible scheduling, and creative staffing solutions

The Hotel Moment podcast — episode 41 Listen as Karen Stephens, Chief Revenue Officer at Revinate, and Peter Ricci, Clinical Associate Professor and Director, Hospitality & Tourism Management Program at Florida Atlantic University, identify strategies you can implement in your hotel to support your staff and foster guest loyalty. Now Playing Media Quote | PNG [...]

By |September 23, 2022|Categories: Hotel Moment Podcast|

Cautious optimism for the travel industry in late 2022

The Hotel Moment podcast — episode 40 Our Chief Revenue Officer, Karen Stephens (aka Prof K), sits down with Noreen Henry, Chief Revenue Office at Sojern, to discuss the rebound in the travel industry and what we can expect going forward. Listen to Karen and Noreen talk about cautious optimism for the travel industry in late 2022 and how hoteliers need to leverage data to make the most of marketing and reach [...]

By |September 20, 2022|Categories: Hotel Moment Podcast|

How Revinate helps hoteliers battle rising energy costs

3 ways Revinate can help hoteliers battle rising energy costs and how to apply them at your hotel The war in Europe is affecting those way beyond the borders of Ukraine. As Skift recently reported, “Russia has slashed the supply of natural gas — which is critical for generating electricity and heat for many European businesses. Energy prices are at historic highs as countries work to boost supply. While European lawmakers promise about $280 billion [...]

By |September 13, 2022|Categories: Blog|Tags: , , |

Transforming the guest experience with a text messaging solution

How a text messaging solution can deliver delightful guest experiences What does a text messaging solution mean? First, we need to understand the context of the guest experience. For nearly half a decade now, the hotel industry has been buzzing about “authentic guest experiences.” Airbnb elevated this idea with its ability to deliver on the “Belong Anywhere” theme. This meant travelers who wanted to be insiders could engage robustly with people and culture. But should [...]

By |September 1, 2022|Categories: Blog|Tags: , |

4 hospitality industry trends from the Hotel Data Conference 2022

Key hospitality industry trends and how you can apply the data to your hotel There’s plenty of discussion surrounding how the current market and dynamics are shaping hospitality industry trends. Everything from guest preferences to spending to demand to hotel staff matters. But what does it all mean and what is the data telling us? We found that answer at STR’s Hotel Data Conference 2022. We picked up 4 insights from the conference that can [...]