Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
How to maintain guest satisfaction during COVID-19
Today, as hotels are planning for recovery after a long year of losses, it is more important than ever to gather and use guest feedback in order to maintain an unforgettable guest experience. Unfortunately, with travel anxiety at its peak and hotels forced to do more with less, it has become more challenging for hoteliers to maintain guest satisfaction. However, this is the time for hoteliers to stay close and listen to their guests’ feedback. What [...]
3 reasons why hotels should prioritize email segmentation
The days of hotels blasting out the same email to their entire database and hoping for a great response are long gone. Instead, email segmentation has become key for hoteliers looking to drive direct revenue. By why is this the case, and why is segmenting email lists so effective? Today, personalization is no longer a luxury — it's an expectation. And with so many businesses using email to engage with customers, consumers have been trained [...]
Choosing the right CRM software for your hotel or group
One of the most important decisions you will make as a hotelier is which technology vendors to partner with. While there are plenty of great technology companies out there servicing the hospitality industry, you need to ask the right questions and do your due diligence to ensure you’re selecting the best vendors for your hotel. Finding the best Hotel CRM vendor is especially important because guest data is one of your hotel’s most valuable assets. [...]
Make the most of every guest with Identity Resolution
Revinate's Identity Resolution remedies a common problem in the hospitality industry: dirty data. Finally, hoteliers can spend less time manually cleaning up data and more time making the most of every guest. It’s a pretty incredible piece of technology that has taken us years to develop and train, and we’re thrilled that it’s here. So, how will our Identity Resolution benefit you as a hotel marketer? Identity Resolution will benefit hoteliers in at least six [...]
What is Advanced Profile Synthesis?
On January 12th, Revinate is launching new functionality that will help hoteliers finally solve one of the biggest problems that has plagued the industry for years: dirty guest data in Property Management Systems (PMS). Our cutting edge technology, Advanced Profile Synthesis, is a highly sophisticated and effective AI and machine learning-powered process that automatically cleanses, deduplicates, synthesizes, and merges your guest data so that you can finally get a true and accurate view of your [...]
Why Messy Data is Holding You Back
George Fuechsel, an early IBM programmer and instructor, is credited for coining the term, “garbage in, garbage out.” Fuechsel used it as a concise way of reminding his students that a computer just processes what it is given. While the term is most often used in the context of software development, ‘garbage in, garbage out’ can also be used to refer to any decision- making system where failure to access precise, accurate data could lead [...]