Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Choosing the right CRM software for your hotel or group
One of the most important decisions you will make as a hotelier is which technology vendors to partner with. While there are plenty of great technology companies out there servicing the hospitality industry, you need to ask the right questions and do your due diligence to ensure you’re selecting the best vendors for your hotel. Finding the best Hotel CRM vendor is especially important because guest data is one of your hotel’s most valuable assets. [...]
Make the most of every guest with Identity Resolution
Revinate's Identity Resolution remedies a common problem in the hospitality industry: dirty data. Finally, hoteliers can spend less time manually cleaning up data and more time making the most of every guest. It’s a pretty incredible piece of technology that has taken us years to develop and train, and we’re thrilled that it’s here. So, how will our Identity Resolution benefit you as a hotel marketer? Identity Resolution will benefit hoteliers in at least six [...]
What is Advanced Profile Synthesis?
On January 12th, Revinate is launching new functionality that will help hoteliers finally solve one of the biggest problems that has plagued the industry for years: dirty guest data in Property Management Systems (PMS). Our cutting edge technology, Advanced Profile Synthesis, is a highly sophisticated and effective AI and machine learning-powered process that automatically cleanses, deduplicates, synthesizes, and merges your guest data so that you can finally get a true and accurate view of your [...]
Why Messy Data is Holding You Back
George Fuechsel, an early IBM programmer and instructor, is credited for coining the term, “garbage in, garbage out.” Fuechsel used it as a concise way of reminding his students that a computer just processes what it is given. While the term is most often used in the context of software development, ‘garbage in, garbage out’ can also be used to refer to any decision- making system where failure to access precise, accurate data could lead [...]
5 Reasons Why Email Marketing is the Best Way to Reach Guests
Email marketing has been around for decades but the emails that hoteliers send today hardly resemble emails from even ten years ago. The days of blasting the same email to your entire customer list are long gone. With a Hotel CRM like Revinate Marketing, hoteliers can send highly personalized emails timed to coincide with key milestones in the traveler’s journey. With just a little bit of creativity and a CRM to segment your database and [...]
Asksuite and Revinate Announce Technical Integration
Hoteliers benefit from rich guest data to power email personalization and drive more direct bookings Asksuite and Revinate are thrilled to announce an integration that allows hoteliers to build stronger relationships with guests and convert more direct bookings. Named 2020 Best Chatbot and Live Chat by Hotel Tech Report, Asksuite is the perfect data capturing engine for Revinate Hotel CRM, the multiple-time award-winning guest data platform built to help hotels create tailor-made relationships with guests. [...]