Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
2020 Guest Feedback Insights
Every year, Revinate looks at the state of online reviews and shares global trends and insights to help hoteliers navigate post-stay feedback and benchmark their success. In 2020, not surprisingly, we saw global review volume decrease by 53% as travel in most parts of the world came to a halt because of the pandemic. But, as the vaccine rolls out and travelers begin leaving their homes and visiting hotels again, online reviews and post-stay surveys [...]
How to manage online reviews during COVID-19
As travel begins to recover, the hospitality industry is coming together to make consumers feel safe and secure when it comes to resuming their lives and getting back on the road. The hospitality ecosystem understands that with COVID-19, traveler behavior is changing. Consumers are paying closer attention to details of the travel experience that weren’t as critical before, including hotels’ health and safety precautions. In response, hotels are being more transparent about cleaning and disinfecting [...]
What you need to know about Google’s free organic booking links
This week, Google announced a change that got the industry talking about something other than the pandemic. It announced on its blog that it is making it free for hotels and travel companies around the world to appear in hotel booking links on google.com/travel. (Free!) In the past, as you know, hotel booking links were only available via Hotel Ads. Now, booking links will be available for all hotels, in order “to improve the experience [...]
How to maintain guest satisfaction during COVID-19
Today, as hotels are planning for recovery after a long year of losses, it is more important than ever to gather and use guest feedback in order to maintain an unforgettable guest experience. Unfortunately, with travel anxiety at its peak and hotels forced to do more with less, it has become more challenging for hoteliers to maintain guest satisfaction. However, this is the time for hoteliers to stay close and listen to their guests’ feedback. What [...]
3 reasons why hotels should prioritize email segmentation
The days of hotels blasting out the same email to their entire database and hoping for a great response are long gone. Instead, email segmentation has become key for hoteliers looking to drive direct revenue. By why is this the case, and why is segmenting email lists so effective? Today, personalization is no longer a luxury — it's an expectation. And with so many businesses using email to engage with customers, consumers have been trained [...]
Five expert tips to help your hotel with reopening
After more than a year of uncertainty, we are finally getting the upper hand against the Coronavirus. Bloomberg reports that “more than 168 million doses have been administered across 77 countries. The latest rate was roughly 5.84 million doses a day.” To put that number in perspective and make everyone feel more positive, Bloomberg reports that more Americans have received at least one dose than having tested positive for the virus since the pandemic began. [...]