Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
These KPIs will help increase revenue and marketing collaboration in 2020
2020 is shaping up to be a big year! Between industry trends, developments in technology and the marketing space, and the political climate around the globe there will be a lot to keep track of when analyzing at your hotel’s performance. With so many factors yet to play out this year, it is vital that the revenue team, including anyone involved in Marketing, knows what they want to achieve and how to measure their success. [...]
3 Drip Campaigns for Hotel Email Success in 2020
What is a drip campaign?Looking to make the most of your email automation program? If you’re not already sending drip campaigns, you should plan for some in 2020. A drip campaign is simply an automated series of emails that ‘drip’ information and over time, either triggered by the hotel or by an action that a customer takes, either on the website, by phone or in person. Drip campaigns are popular today because they drive continued engagement [...]
3 Revenue Generating Ideas for Hotels in 2020
HotStats recently released its fourth-quarter research results and the news isn’t positive for the hotel industry. Hotels in the United States began Q4 with a 2.8 percent decline in gross operating profit per available room versus the same month last year. GOPPAR had been trending positive until October.David Eisen, Director of Hotel Intelligence, Americas at HotStats says, “It’s too bad the momentum of the last two months couldn’t continue into October, especially as we move into the [...]
Maintaining a Healthy and Engaged Database in 2020
For email marketers, it is crucial to maintain a healthy database. This means establishing regular data hygiene processes and following email best practices to ensure maximum deliverability and prospect engagement with outbound marketing content. The challenges every email marketer faces Studies show that the typical B2B database decays, or becomes invalid, at a rate of over 2% per month, or a quarter or more of all prospect data annually, depending on your vertical. That’s a [...]
The Guest Data Platform Built for Hoteliers
Revinate has launched the hotel industry’s first Guest Data Platform, purpose-built to aggregate, clean and deliver the richest guest profiles for hotels and property groups of all sizes. We’ve drawn from a decade of experience partnering with tens of thousands of hoteliers, to build this platform to solve the hotel industry’s pressing need for a clean, robust, single view of the guest. By integrating data from multiple sources, the platform provides hoteliers a holistic view [...]
Why Your Guests Should be at the Center of Everything
A serious question: as a hotelier, are you in the business of managing rooms or managing guests? Stated another way, when running your business, do you think about your 200-room hotel and how to fill it? Or do you think about the 100,000 potential guests that could come stay with you if you were to market to your ideal guests at the right time in personalized and targeted ways? There’s a big difference between these [...]