Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Navigating the COVID-19 crisis: Five challenges hoteliers must overcome
As hoteliers continue to navigate the world of hospitality amidst a global crisis, we asked our community to share with us the top challenges they were facing. Interestingly, in just a matter of days, we saw over 290 responses submitted from around the globe, and we discovered the five challenges hoteliers must overcome during COVID-19. This rapid response rate told us something for certain: the overarching issue amongst hoteliers right now is their basic need [...]
Eight Predictions for the Hospitality Industry Post COVID-19
By now, the reality of what we are facing has set in and COVID-19 is part of our everyday lives. Schools are closed. Non-essential workers are staying home. Businesses are boarded up. And, many hotels that have never locked their doors have closed until demand returns. While we all wish we could see into the future, the truth is that no one yet knows when things will return to normal. But here are eight predictions [...]
“Nothing will be the same”: How COVID-19 is Changing Hoteliers’ Attitudes
If you didn’t see the PhocusWire article published in mid-March, titled “Nothing will be the Same” How Italian Hoteliers are Coping with the Coronavirus Fallout, read it now. It’s an opinion piece by Florence-based Giancarlo Carniani, the current president of Confindustria Alberghi Firenze, the region’s hotel association. He also runs a small hotel company. In the article he shares his perspective about why he thinks COVID-19 will change hoteliers. “Because when you are at zero, [...]
Cutting Marketing and Slashing Room Rates Aren’t the Answer for Hotels
We are facing truly unprecedented times. Months ago, a recession looked inevitable but little did we know how bad things were about to become. Now, with COVID-19, travelers are canceling vacations, employees are being asked to stay home, and events are being canceled or postponed. While there is certainly cause for worry, now is not the time to act impulsively. Instead, hotels should take a calm and measured approach that focuses on the long term. While [...]
5 Tips for Hotels Facing a Lockdown
So you’re on lockdown, or you’ve been asked to shelter in place, what now? These are trying times to be a hotelier. But, even when the chips are down, there are still some revenue-generating strategies that you can employ to make the best of a bad situation. More than anything, you want to keep an eye on the long-term so you can be positioned to succeed when things turn around (and they will). In this [...]
3 Tips to Combat Coronavirus for the Hotel Industry
[Editor's note: These three tips come courtesy of Lily Mockerman of Total Customized Revenue Management. You can read the full post of TCRM's blog.] Even when we are away from our devices, there is no escaping the buzz and speculation around this novel disease that originated in Wuhan, China. Major events like ITB Berlin and SXSW have been canceled and entire cities have been locked down. Hoteliers are seeing additional corporate travel restrictions for both [...]