Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
How to Create Marketing Audiences using your Hotel CRM
Truth be told, when we first began developing Revinate Hotel CRM, we were primarily focused on two use cases. The first was allowing hoteliers to easily segment guests to create targeted emails that drive better engagement and conversion. The second was to arm hotel staff with rich data about guests to personalize the stay and drive loyalty. But as we began building, we realized the tremendous power of CRM for improving marketing across other channels. [...]
Why Pre-Arrival Emails are An Email Marketer’s Secret Revenue Weapon
All marketers want to show that their efforts are driving revenue. Today’s revenue reporting and attribution tools ensure that marketers get the credit they deserve for driving hotel awareness and consideration. But the fastest, quickest and more effective tool in a marketer’s arsenal to drive direct revenue is email. And, the workhorse of emails is the pre-arrival email. Let’s discuss the pre-arrival email for a moment. Your guests are a few days from checking in. [...]
Email Marketing SOP
There are many advantages of email marketing, especially today. First, many emails can be automated, which means that any hotel can have a strong email program, even if your hotel is resource constrained. Second, email drives direct bookings and doesn’t require paying third-party fees, which means that it’s the most profitable channel in your marketing mix. Finally, it’s easy to customize your messages based on the data you have in your PMS, which means that [...]
Will Thanksgiving See Short-Term Gains But Long-Term Losses for Hospitality?
Travelers are sick and tired of staying put. My mother, who has been so careful over the last eight months to wear a mask during her small outings and confine herself to the house and yard, announced this weekend that she wanted to travel down to Southern California over Thanksgiving to see family. She feels like she has done her part to flatten the curve and if she limits her exposure to the travel days [...]
Brush up on Government Laws Around Email
In lesson eleven of Revinate’s email certification course, Kristina Haga, Senior Hospitality Marketing Strategist, reviews the laws around email that protect citizens from unwanted correspondence. (Since laws vary by country, and even state, marketers are encouraged to speak with a lawyer to verify that they’re operating in compliance with laws.) In general, here are the laws governing email and the main points of each law: CAN Spam (USA) - You can email people without their [...]
What Working from Home Taught Revinate Employees About our Team and our Culture
Unlike many of our Silicon Valley neighbors, Revinate always had a strong office culture. In many ways, we took a cue from our customers, hoteliers who got dressed every day and went to work side by side with their colleagues to support their guests. So when shelter in place regulations went into effect, we closed our offices around the world and, like you, were forced to adapt to a new way of working, that is [...]