Sanjana Chappalli

Have you sent out a statement about your COVID-19 policy yet? If not, we want to help. We have combed through dozens of emails that we received from hotels and hospitality companies of all sizes and want to share some best practices. In this blog, we have 6 tips for writing a guest-friendly Coronavirus email for hotels. If you’re a Revinate Marketing customer, you already know that the key to high open rates is segmentation [...]

In times of uncertainty, leadership can often be the ‘X-factor’ that sees an organization succeed. As the current situation unfolds, the hospitality industry needs leadership now more than ever. Great leaders balance the considerations of their staff’s morale with the realities of the business and find creative solutions to meet the obstacles before them. How should hotel leadership look like in the era of Coronavirus? Don't Panic. Plan. "The Great Recession taught all of us [...]

Guest communication is crucial to your success, especially today. As anyone who works at a hotel knows, there’s a lot going on even on a good day. So, to help you during the current crisis, we’ve put together some ready-to-use templates for hotels to help you communicate with your guests and ease their concerns about their safety, as well as a few pre-baked offers you can use to drive business.  1. Prearrival Email Detailing Your [...]

It’s easy to feel anxious given the rapid progress the Coronavirus has made, but the first thing you should do is stay calm. Hospitality is about people, including yourself, so before you worry about revenue predictions or ADRs, make sure you, your staff and your guests are as safe as can be. The good news is, the transmission of the disease--and the anxiety of staff and guests alike--can be greatly limited with a few precautionary [...]

It’s inevitable that coronavirus will have an impact on your bottom line. According to the Global Business Travel Association, nearly 50% of businesses have already canceled or postponed at least some meetings or travel. Similarly, the Kaiser Family Foundation found that one in eight Americans has already changed travel plans due to the virus.  But that doesn’t mean that as a hotelier, you don’t have any control! In the face of such large numbers, messaging [...]

As of today, almost 80,000 people have been infected with the deadly coronavirus. While the majority of cases have been in mainland China, the fear is palpable all over the world, especially for hoteliers. Hoteliers fear for their health, since they open their doors to travelers from around the globe, and for the state of their businesses, since many travelers will be rethinking travel plans amid the crisis.  There is good reason for hoteliers to worry [...]