Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
Why Covid-19 isn’t stopping travelers
In our recent global survey to more than 10,000 people across 10 countries, we learned that 72.7 percent of recent travelers still plan to travel within the next year. That’s great news for hoteliers who have suffered great losses as a result of the pandemic and are ready to begin the recovery phase. The stories behind the data are interesting to delve into, especially since all signs point to it being safer and easier to [...]
The effects of Covid-19 across the travel ecosystem
As Covid-19 began to spread in China, the travel industry braced for impact. Despite the fact that borders and hotels at the epicenter (and throughout China) closed for business, I still don’t think that the rest of the world was ready for what was coming. Today, however, we can see how the pandemic wreaked havoc with travelers, hotels and the ecosystem in general. In our global study of Covid traveler trends, our largest ever, with [...]
Taking a fresh look at surveys amid coronavirus
For hoteliers that want to drive loyalty, there is nothing more valuable than understanding how guests experience their stays with you. Guest feedback provides both the qualitative and quantitative data that you need to ensure your amenities and service levels are in line with expectations and that your guests are happy. When guests begin feeling safe enough to travel again, we know that their expectations and what they will be looking at will be different [...]
Ready. Set. Actionable Guest Data.
Bookings are at stake. Today, messy or inaccessible data is the number one thing standing between you and the revenue you hope to generate from your guests. A strong direct marketing plan requires a robust and clean guest database. For most hoteliers, organizing your guest database (especially across multiple properties and PMSes) is like flossing your teeth. You know it’s the right thing to do and has long term benefits, and yet you rarely (if [...]
5 pillars in developing a competitive marketing strategy
As you begin to plan your Covid-19 recovery, we know you might struggle with one big hurdle: fear of the unfamiliar. Starting from zero in uncharted territory is an overwhelming task. But there are ways to minimize ambiguity. We suggest breaking down your planning into bite-sized chunks so that you don’t let fear and uncertainty get in the way of developing a stellar plan. To help ground your thinking, we suggest you adopt these five key [...]
The Four Challenges That Lie Ahead for Marketers
If we never hear the word ‘unprecedented’ again, we’ll all be happy. But the truth is that the pandemic has driven everyone, regardless of profession, to throw away the rule book and start fresh. Marketers, for example, will need to navigate all new challenges as they develop a strategy to capture demand when travel rebounds. An effective Covid-19 marketing plan will need to address the following four challenges: 1) Increased competition With hotels in each [...]