Sanjana Chappalli
VP - Brand Marketing and Communications
Sanjana Chappalli is focused on shaping the Revinate brand to be known as the hospitality industry’s direct booking platform leader. She leads Revinate’s commitment to building brand equity with its customers, employees, and other stakeholders by setting clear marketing strategies and implementing tactical executions. Sanjana has led marketing teams in ad agencies and companies, working with global brands like Spotify, IBM, Lenovo, and Porsche in nearly 25 years of work experience across Asia, Europe and North America. Outside of work, she is a serious linguaphile: She speaks five languages fluently and is currently learning Spanish, her sixth language. Besides her love for languages, Sanjana is a frequent diver also always planning diving and snorkeling trips.
Featured articles
5 Tips for a Better Guest Experience: Mid Stay
Editor’s note: This is part of a three-part series in partnership with Zingle and was written by guest blogger Tony Flores, Director of Growth Marketing at Zingle. If you’d like to know more about creating a better guest experience, check out our upcoming webinar, Turn Your Data Into an Amazing Guest Experience. From the moment your guests’ walk through the door, they are considering their own experience: “How was I greeted?” “That took too long.” [...]
5 Tips for a Better Guest Experience: Pre-arrival
Editor's note: This is part of a three-part series in partnership with Zingle. If you'd like to know more about creating a better guest experience, check out our upcoming webinar, Turn Your Data Into an Amazing Guest Experience. The days preceding guests checking in present hoteliers with a great opportunity not only to get guests excited for the stay and let them know what to expect but also to present offers that allow you to [...]
What Hotels Need to Know about the California Consumer Privacy Act
Data privacy laws can be daunting for hoteliers. They can be hard to understand even if you have a background in data. Last year, we broke down GDPR for hoteliers. Today, we’re tackling a similar piece of legislation, the California Consumer Privacy Act for hotels. It’s important for hoteliers to understand that these laws are a good thing. The implementation of data privacy laws ensures guest confidence. They’re also a great time to reflect on [...]
The Hidden Cost of OTAs
As OTAs fight for market share, they are getting increasingly competitive to ensure guests book with them while they’re browsing on the site. In addition to FOMO warnings that hotels are ‘in high demand’ or ‘booked four times in the last 24 hours for your dates,’ another popular tactic is to offer free cancelation. A new report published by D-Edge states that the average cancelation rate on OTAs was 39.6% in 2018. (Booking Holdings, which [...]
Why Hotels Need Specialized Software
If you’re on the marketing side of hospitality, you have likely witnessed the surge of new marketing technologies over the last decade. From digital ad platforms to social media to chatbots, there is always something new when it comes to hotels software that promises to drive revenue. In many cases, horizontal solutions serve the hospitality industry well. You don’t need any special technology to bid for adwords around hotels or engage with fans on Instagram. [...]
Why GDPR Ended up Helping, Not Hurting, Hotels
In May 2018, after four years of planning, the GDPR (The General Data Protection Regulation) took effect. While it’s a European Union regulation, the GDPR affects any global business with EU customers. Hotels are particularly vulnerable to GDPR because every day they process and store guests’ personal information and credit card transactions from multiple systems. In the lead-up to GDPR taking effect, the new regulations were a regular topic of conversation among hoteliers, who worried [...]